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A2L's Latest Published Articles

The 5 Very Best Reasons to Conduct a Mock Trial

  by Kaitlin Rothstein A2L Consulting Have you ever noticed that when you have someone else take a look at a problem or help edit a document, they find another way to address the issue or find additional areas that can be tweaked?  That is what mock trials serve as, a tool to put...Read more

[New and Free E-Book] Litigation Storytelling and Persuasion - 3rd Ed.

  by Ken LopezFounder/CEOA2L Consulting A successful trial lawyer is one who is able to persuade a jury or judge of the truth of his or her client’s case. In order to do that, a lawyer must connect with people on an emotional level. The only way to do that is to tell a compelling story....Read more

And The Winner is . . . ?

  by Laurie R. Kuslansky, Ph.D.Managing Director, Jury ConsultingA2L Consulting Nurse Kaci Hickox.  After she volunteered in Sierra Leone to treat Ebola patients, she headed to Newark airport to come home. Her timing was impeccable, because a mandatory quarantine was instituted on...Read more

So Little Trust, So Much Double-Speak

  by Laurie R. Kuslansky, Ph.D.Managing Director, Jury ConsultingA2L Consulting Funny how officials repeat how hard it is to get Ebola, that the NYC doctor did all the right things, that you can’t catch it when there aren’t symptoms, so there’s no need to sanitize the subway because there’s...Read more

6 Traits of Bad Business Developers You Never Want to See

  by Alex BrownDirector of OperationsA2L Consulting In my last article on business development I discussed the traits of great business developers I like to see when hiring. Today, I focus on traits I like to avoid. If you close your eyes and try to picture a business development...Read more