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Mock trials and focus groups
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A2L CONSULTING: LITIGATION CONSULTANTS NATIONWIDE

We believe in Winning, by Design.™ We believe that carefully crafted messages and effectively designed presentations change people's decision-making behavior. We are in the business of making belief.

A2L Consulting is the nation's leading attorney owned and operated litigation consulting, jury consulting, litigation graphics, trial technology and visual persuasion firm. Since 1995, A2L has supported litigators and executives from all of the nation's largest law firms, hundreds of corporate clients, as well as government agencies worldwide on more than 10,000 court cases and a myriad of visual persuasion consulting engagements.


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A2L's Latest Published Articles

Thursday, Aug 21, 2014 Ryan Flax
  by Ryan H. Flax , Esq. Managing Director, Litigation Consulting A2L Consulting In my last post, I discussed the importance of every trial lawyer of developing a two-track procedure in every trial – one track that focuses on developing a convincing story that jurors can...Read More
Wednesday, Aug 20, 2014 Ryan Flax
  by Ryan H. Flax , Esq. Managing Director, Litigation Consulting A2L Consulting How early in the litigation process should you think about how a jury will react to your case, your client, or you? When should you begin to develop your case themes and storylines? Which is more...Read More
Friday, Aug 8, 2014 Ken Lopez
  by Ken Lopez Founder/CEO A2L Consulting Have you ever heard any of the following during a PowerPoint presentation? "It may be hard to make out the details of this slide." "I'm not sure if you can read this in the back of the room." "In case you can't read this,...Read More
Wednesday, Jul 30, 2014 Ken Lopez
  by Ken Lopez Founder/CEO A2L Consulting As CEO of a litigation consulting firm offering litigation graphics consulting services , jury consulting services and trial technology support services , I hear the word "wow" quite often from A2L's clients, and I know our...Read More
Tuesday, Jul 29, 2014 Ken Lopez
by Elise Jefferson, M.A. A2L Consulting One might think it would be easy to run an experiment that could definitively conclude that mock trials are effective at predicting the outcome of a trial. If one could, it would solidify the value of mock trials in the eyes of litigators and...Read More