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A2L's Latest Published Articles

17 Reasons Why Litigation Consultants Are Better at Graphics Than Law Firms

by Ken LopezFounder/CEOA2L Consulting There are a handful of large law firms that have in-house graphics departments and use them as profit centers with their corporate clients. When a big case is on its way to trial, the large firm develops its own litigation graphics, and the law firm bills the...Read more

8 Strategies When Winning Means Losing the Least Money

by Ken LopezFounder/CEOA2L Consulting The best defense lawyers come to A2L with their toughest cases. This means that some of the cases that arrive on our doorstep are essentially unwinnable. Although the trial team won't often directly say so, they will say, “The client considers a plaintiff's...Read more

Visual Storytelling at Trial: The Judges’ Perspective

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting I recently had the opportunity to make a presentation at a federal judges’ conference in New Jersey that brought together judges and lawyers from that state. About 300 lawyers attended, as did about two dozen federal judges. The...Read more

At Trial, Prepare for the Best But Expect the Worst

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting We spend a lot of time in this blog describing the best practices to use in persuading a jury or judge, explaining why they work, and encouraging lawyers to use them. But what if your best-laid plans go astray? Even the most...Read more

My Case Is Not Visual – So Why Do I Need Litigation Graphics?

by Ken LopezFounder/CEOA2L Consulting Over the past three decades I've heard hundreds of lawyers say, “I won't need many graphics because my case is not very visual.” Usually, that's followed up with “It's really a case about documents” or “It’s a dispute over who said what,” or “It’s just...Read more