Turning the complex into visually understandable
and interesting information. LEARN MORE»

Mock trials and focus groups
predict and guide outcomes.

Trial tested technicians and equipment for
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We believe in Winning, by Design.™ We believe that carefully crafted messages and effectively designed presentations change people's decision-making behavior. We are in the business of making belief.

A2L Consulting is the nation's leading attorney owned and operated litigation consulting, jury consulting, litigation graphics, trial technology and visual persuasion firm. Since 1995, A2L has supported litigators and executives from all of the nation's largest law firms, hundreds of corporate clients, as well as government agencies worldwide on more than 10,000 court cases and a myriad of visual persuasion consulting engagements.

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A2L's Latest Published Articles

Wednesday, Oct 15, 2014 Ken Lopez
  by Elise Jefferson, MA A2L Consulting An intriguing and complex aspect of civil litigation is the use of damage awards as a means of achieving justice. This remains an inexact science; no one can predict the amount of money that a jury is going to award the plaintiff if...Read More
Tuesday, Oct 14, 2014 Alex Brown
  by Alex Brown Director of Operations A2L Consulting These days, there’s no question that sales (or business development as law firms like to call it) is essential to the success of nearly every law firm. Law firms can’t exist without clients – and whether a firm prefers to...Read More
Friday, Oct 10, 2014 Ken Lopez
  by Ken Lopez Founder/CEO A2L Consulting As part of A2L's jury consulting , litigation graphics and litigation consulting work , I routinely have the privilege of closely observing some of the best litigators in the business. I get to watch their preparation styles and see...Read More
Thursday, Oct 9, 2014 Ken Lopez
  by  Ken Lopez Founder/CEO A2L Consulting Twenty years ago in my trial advocacy class, we talked a lot about developing a theme for a case. We learned to say things in an opening statement like, "this is a simple case about right and wrong" or "no good deed goes...Read More
Friday, Oct 3, 2014 Ken Lopez
  Elise Jefferson, M.A. A2L Consulting Some of the most valuable learning opportunities are provided through educational forums such as conferences or webinars. These forums allow for litigators to learn skills directly from individuals with expertise on everything from...Read More