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A2L's Latest Published Articles

6 Ways to Become a Better Storyteller

by Alex BrownDirector of OperationsA2L Consulting As we have mentioned before in this blog, the art of storytelling is a crucial skill for a trial lawyer. From the very beginning of a trial, many jurors will envision the facts of the case in the form of a story. Our brains are wired to tell...Read more

10 Criteria that Define Great Trial Teams

by Ken LopezFounder/CEOA2L Consulting Several months ago, I wrote about the 50 Characteristics of Top Trial Teams. Based on those 50 characteristics, we have created a trial team assessment tool. Although we've only just begun to collect the data, my hypothesis is that the quality of trial...Read more

7 Reasons a Fresh Pair of Eyes Are Beneficial Before Trial

by Ken LopezFounder/CEOA2L Consulting Read more

My Dear General . . . Lincoln’s Communication Skills in War

by Alex BrownDirector of OperationsA2L Consulting My oldest daughter is a volunteer for our local congressman. At dinner last night she heard some quotes from a current presidential candidate and proceeded to excoriate them. Usually I toss in the old adage “If you can’t say something nice, just...Read more

SPICE Is the Key to Persuasion

by Alex BrownDirector of OperationsA2L Consulting Read more