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A2L's Latest Published Articles

The CEO in Litigation: Problems, Solutions and Witness Preparation

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Why The Use of Clichés Puts Your Persuasiveness at Risk

  by Ken LopezFounder/CEOA2L Consulting Unfortunately, I have the memory of an elephant when it comes to life's uncomfortable moments. One of those occurred during undergraduate school at the University of Mary Washington almost 30 years ago. Like it was yesterday, I remember reviewing my...Read more

Why Expensive-Looking Litigation Graphics Are Better

by Ryan H. Flax Managing Director, Litigation Consulting A2L Consulting I am not advocating that you spend more to develop top-notch demonstrative evidence. What I want you to do is make sure that the litigation graphics that you do use look like you paid a million bucks for them. Make sure...Read more

How Valuable is Your Time vs. Litigation Support's Time?

by Alex BrownDirector, OperationsA2L Consulting How do you determine value?   This weekend, while my oldest child was in Boston at a gymnastics meet, we thought this would be the perfect time to “renovate” her room back home. My youngest daughter wanted to help but also wanted to negotiate...Read more

How to Apply Cialdini's 6 Principles of Persuasion in the Courtroom

by Alex Brown Director of Operations A2L Consulting Last year, we talked about the pros and cons of business development professionals -- specifically, the good and bad traits of people in this profession. Here, I start a new series on the six principles of persuasion. I have long been a huge...Read more