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A2L's Latest Published Articles

Your Coach Is Not Better Than You – in the Courtroom or Elsewhere

by Ken LopezFounder/CEOA2L Consulting Our clients at A2L tend to be the best of the best trial lawyers. It's a privilege to work with the people that we work with. We learn from them, and they learn from us. It's that last point, though, that can be a sticking point for trial lawyers who are not...Read more

Why the “Build” Approach Is Often Preferable to the “Static” Approach to Data

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting For the purpose of telling a story or presenting data, experts have, over the years, suggested two different approaches. I will call them the “static” approach and the “build” approach. The static approach, in the hands of...Read more

17 Reasons Why Litigation Consultants Are Better at Graphics Than Law Firms

by Ken LopezFounder/CEOA2L Consulting There are a handful of large law firms that have in-house graphics departments and use them as profit centers with their corporate clients. When a big case is on its way to trial, the large firm develops its own litigation graphics, and the law firm bills the...Read more

8 Strategies When Winning Means Losing the Least Money

by Ken LopezFounder/CEOA2L Consulting The best defense lawyers come to A2L with their toughest cases. This means that some of the cases that arrive on our doorstep are essentially unwinnable. Although the trial team won't often directly say so, they will say, “The client considers a plaintiff's...Read more

Visual Storytelling at Trial: The Judges’ Perspective

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting I recently had the opportunity to make a presentation at a federal judges’ conference in New Jersey that brought together judges and lawyers from that state. About 300 lawyers attended, as did about two dozen federal judges. The...Read more