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A2L's Latest Published Articles

From the Hot Seat: To Use or Not to Use Trial Presentation Software

by Alex BrownDirector of OperationsA2L Consulting While I was working on a case with one of our clients, it came to light that the opposition was using a trial technician for trial. At first our client did not want to bear the expense and did not feel that the case lent itself to the use of a...Read more

5 Reasons Why Jury Consulting Is Very Important

by Tony KlapperManaging Director, Litigation ConsultingA2L Consulting When I was a practicing lawyer, trying high-stakes cases in the major law firm world, many of my colleagues would often cast doubt on the need for jury consultants and mock trials. They would say that as experienced trial...Read more

Visual Metaphors, Analogies & Persuasion: Convince to Win

by Jeanne CannarozziBusiness Development ManagerA2L Consulting Trial teams often struggle to find just the right analogy or metaphor to help convince a jury. As persuasion consultants, our role is very often that of finding options for analogies or metaphors for a trial team to consider. It's...Read more

Should You Read Documents Out Loud at Trial?

by Ken LopezFounder/CEOA2L Consulting I’ve seen a great many lawyers read documents aloud at trials, and, not coincidentally, I’ve seen lawyers lose cases in part because they did so. Both experience and the science of persuasion tell us that reading documents to a jury is a persuasion killer. But...Read more

8 Habits of Successful and Persuasive Public Speakers

by Alex BrownDirector of OperationsA2L Consulting Nearly every person can recognize a successful and persuasive public speaker when he or she hears one. But it’s not always so easy to identify the specific traits that nearly all successful speakers share. As a longtime observer of oral advocacy and...Read more