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A2L's Latest Published Articles

Business Development – The A2L Way

by Ken LopezFounder/CEOA2L Consulting I have always been deeply involved in and passionate about business development. It was this passion that made it possible for me to build A2L from the ground up in the early 1990s. Building a company from nothing is no easy task. I often share...Read more

[Free E-Book] The Value of Litigation Consulting 2nd Edition

by Ken LopezFounder/CEOA2L Consulting As trials become more and more complex – just think of the intellectual property cases worth billions of dollars that have rooted the attention of Silicon Valley and the world – litigation consulting has become more and more important. There may be fewer jury...Read more

6 Ways to Become a Better Storyteller

by Alex BrownDirector of OperationsA2L Consulting As we have mentioned before in this blog, the art of storytelling is a crucial skill for a trial lawyer. From the very beginning of a trial, many jurors will envision the facts of the case in the form of a story. Our brains are wired to tell...Read more

10 Criteria that Define Great Trial Teams

by Ken LopezFounder/CEOA2L Consulting Several months ago, I wrote about the 50 Characteristics of Top Trial Teams. Based on those 50 characteristics, we have created a trial team assessment tool. Although we've only just begun to collect the data, my hypothesis is that the quality of trial...Read more

7 Reasons a Fresh Pair of Eyes Are Beneficial Before Trial

by Ken LopezFounder/CEOA2L Consulting Read more