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A2L's Latest Published Articles

How to Apply Cialdini's 6 Principles of Persuasion in the Courtroom

by Alex Brown Director of Operations A2L Consulting Last year, we talked about the pros and cons of business development professionals -- specifically, the good and bad traits of people in this profession. Here, I start a new series on the six principles of persuasion. I have long been a huge...Read more

With So Few Trials, Where Do You Find Trial Experience Now?

  by Ken LopezFounder/CEOA2L ConsultingI have recently interviewed dozens of in-house counsel from large companies. One subject that continues to come up fascinates me and reflects the changing practice of litigation-focused law. As my litigator turned litigation consultant colleague Ryan...Read more

Why the Color of a Dress Matters to Litigators and Litigation Graphics

by Ryan H. Flax Managing Director of Litigation ConsultingA2L...Read more

[New Webinar] 5 Ways to Maximize Persuasion During Opening Statements

  by Ken LopezFounder/CEOA2L Consulting If you can win the battle of opening statements, you'll likely win your trial. Up to eighty-percent of jurors will make up their minds about your case during opening statements. In this webinar you'll learn the top-five ways to maximize persuasiveness...Read more

Do I Need a Local Jury Consultant? Maybe. Here are 7 Considerations.

  by Ken LopezFounder/CEOA2L ConsultingDo I really need a local jury consultant? It's a question that I hear our clients struggle with frequently. The answer is maybe you do, maybe you don't. The gut instincts of many are that a jury consultant who regularly works in the jurisdiction will...Read more