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A2L's Latest Published Articles

The Top 15 Litigation E-Books & Webinars of 2015

by Ken LopezFounder/CEOA2L Consulting Read more

Dan Pink, Pixar, and Storytelling for the Courtroom

by Ken LopezFounder/CEOA2L Consulting We talk a lot about storytelling in our A2L blog articles. Our books, webinars, and articles that are focused on storytelling -- like Storytelling for Litigators 3rd Ed., Storytelling as a Persuasion Tool, and 5 Elements of Storytelling and...Read more

Lawyer Delivers Excellent PowerPoint Presentation

by Ken LopezFounder/CEOA2L ConsultingThe title of this article shouldn't sound like a breaking news headline, but let's be honest, it does. Most PowerPoint presentations are bullet-point-riddled text-heavy electronic projections of a speaker's notes. Most lawyer-delivered PowerPoint presentations...Read more

How We Judge People Is Shaped Mostly By Who We THINK They Are

by Ryan H. FlaxManaging Director, Litigation Consulting & General CounselA2L Consulting It’s always interesting to me how humans view and judge each other. We all do it almost all of the time, in every interaction with other people. We even do it when we don’t even interact with others, for...Read more

Do Professionally Designed PowerPoint Slides Get Better Results?

by Ken LopezFounder/CEOA2L Consulting In my last post, 7 Bad Habits of Law Firm Litigators, I wrote about the problems caused by litigators who, even when they have an adequate budget, design their own PowerPoint slides for trial. I've seen this result in: demonstrative evidence being...Read more