<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=1482979731924517&amp;ev=PixelInitialized">

The Litigation Consulting Report

10 Criteria that Define Great Trial Teams

Posted by Ken Lopez on Thu, Jul 21, 2016 @ 01:27 PM

top-trial-teams-assessment-tool-win-cases.jpgby Ken Lopez
Founder/CEO
A2L Consulting

Several months ago, I wrote about the 50 Characteristics of Top Trial Teams. Based on those 50 characteristics, we have created a trial team assessment tool. Although we've only just begun to collect the data, my hypothesis is that the quality of trial preparation, which this tool attempts to measure, is highly correlated with success at trial.

In my experience, only a small minority of trial teams rigorously prepare for trial in a way that would earn them a high score on this tool. In most cases, budgets and/or firm culture simply don’t permit the level of preparation that I see in the highest performing trial teams.

In our first effort to quantify what makes a good trial team, our beta version trial team assessment tool offers 10 criteria to measure performance. We selected these 10 points from among the 50 criteria, based on the collective experience of A2L's top litigation graphics consultant, our top jury consultant and on my experience. That's more than 75 years of accumulated litigation experience from work in thousands of cases.

We assign a maximum of 10 points to each criterion, and so far, we have observed trial teams ranging from a low of 33 to a high of 76. Losses tend to occur more often with low scoring teams, but the data are still quite fragmentary.

Here are the 10 criteria that we use to define great trial teams:

  1. Communication: They communicate in an orderly, consistent manner so that everyone knows at all times what is going on. They’re systematic in how they work and communicate with their outside consultants.

  2. Timely Preparation: They’re not frantic. They don't wait until the last minute to prepare fact and expert witnesses. They construct their key trial narratives early.

  3. Rigorous Preparation: They don't dismiss the level of intensive prep needed “just for deposition.” They work through dozens of drafts of their demonstratives. They don't relegate preparation of important witnesses to junior lawyers who lack experience. They require their experts to work with communications and visual design consultants.

  4. Storytelling/Theme Development: They understand the difference between a narrative and a theme. They don’t simply respond to themes introduced by the other side; they build their own affirmative narrative. They develop their thematic story right from the start and incorporate that into discovery.

  5. Organization/Management: The team leaders realize that there are too many aspects of a big-ticket litigation for the first chair to handle all of them alone. The leaders spend their time where they add the most value. They get some sleep. If they aren’t good organizers, they task someone who is a good organizer in order to assure continuity and avoid panic.

  6. Humility: They exhibit a distinct lack of arrogance. They don’t answer challenges by simply stating how long they’ve done this or where they went to school. They don’t answer their own questions, but let other people do that. They conduct post-hearing, post-conference, and post-trial debriefings.

  7. Openness and Curiosity: Great litigation teams want their answers questioned. They tell you their strengths and weaknesses. They don't sugarcoat the possible effectiveness of the other side's narrative and thematic points or fall too quickly in love with their own narrative and themes. Finally, they ask their litigation consultants what can they do better.

  8. Leadership and Teamwork: They don't lose it; they keep their cool. They understand that their success is a team effort and approach it that way. They give credit where credit is due, sincerely (not by patronizing). They pressure-test throughout the course of their pre-trial development and during the course of trial itself by continuously empowering the entire litigation and trial teams to provide their own input.

  9. Technology Comfort and Courtroom Presence: They’re not afraid of technology in the courtroom or elsewhere. They think about details like the color of their outfits and their body language. They constantly work to improve their delivery. They just look comfortable in front of a jury.

  10. Practice: They don’t assume anything and seek to verify everything with facts, including mock testing that shows which themes are winners and which juror types are worst. Effective litigation teams spend as much time preparing their witnesses for robust cross-examinations as they do for direct examinations. Witness preparation includes careful development of an effective visual presentation that is rehearsed but doesn't sound rehearsed.

How would your trial team rate on these criteria? Hopefully, your team is on the 50 or higher scale. I have never seen a team with an under-50 score win a case.

Other A2L Consulting articles related to trial preparation, success at trial and the relationship between in-house and outside litigation counsel include:

in-house counsel litigation toolkit e-book free download

Tags: Litigation Graphics, Jury Consulting, Mock Trial, Demonstrative Evidence, Litigation Management, Trial Preparation, Storytelling, Management, Leadership

Confidential A2L Consulting Conflicts Check Form

Join 8,900 Subscribers and Get Notified of New Articles Every Week

Watch Now: Using PowerPoint Litigation Graphics to Win - Webinar

using powerpoint litigation graphics

Free Litigation Webinars - Watch Now

ryan flax a2l litigation consultants webinar recorded


patent litigation webinar free litigation graphics demonstrative

Featured E-Book: The Patent Litigator's Guide to Trial Presentation & Trial Preparation

patent litigation ebook 3rd edition

Featured Free Download: The Complex Civil Litigation Trial Guide

a2l consultants complex civil litigation trial guide download

Free Webinar - Integrating Expert Evidence & Winning Arguments - Watch Anytime.

expert witness teach science complex subject courtroom webinar

Nationally Acclaimed - Voted #1 Jury Research Firm and #1 Demonstrative Evidence Firm in the U.S.

voted best demonstrative evidence consultants

A2L best demonstrative trial graphics consultants
best demonstrative evidence litigation graphics consultants

Download the (Free) Storytelling for Litigators E-Book

describe the image

Considering Using a Trial Technician at Your Next Trial? Download this first.

trial technicians trial technology atlanta houston new york boston virginia

Featured Free Download: Using Science to Prevail in Your Next Case or Controversy

using science to win at trial litigation jury

Featured FREE A2L E-Book: Using Litigation Graphics Persuasively

using litigation graphics trial graphics trial presentation consultants

Free Jury Consulting & Trial Consulting Guidebook for Litigators

jury consulting trial consultants guide

Timelines Appear In Most Trials - Learn how to get the most out of using trial timelines in this ebook

trial timelines graphics consultants litigators

Featured Complimentary eBook - The 100-page Antitrust Litigation Guide

antitrust ebook a2l litigation consultants

Featured Complimentary eBook - Leadership Lessons for Litigators and Litigation Support

leadership lessons litigation law firms litigation support

Featured E-Book: The Environmental Litigator's Guide to Trial Presentation & Prep

environmental litigation trial presentation trial prep ebook a2l

Authors

KenLopez resized 152

Ken Lopez founded A2L Consulting in 1995. The firm has since worked with litigators from all major law firms on more than 10,000 cases with over $2 trillion cumulatively at stake.  The A2L team is comprised of psychologists, jury consultants, trial consultants, litigation consultants, attorneys and information designers who provide jury consulting, litigation graphics and trial technology.  Ken Lopez can be reached at lopez@A2LC.com.


tony-klapper-headshot-500x500.jpg 

Tony Klapper joined A2L Consulting after accumulating 20 years of litigation experience while a partner at both Reed Smith and Kirkland & Ellis. Today, he is the Managing Director of Litigation Consulting and General Counsel for A2L Consulting. Tony has significant litigation experience in products liability, toxic tort, employment, financial services, government contract, insurance, and other commercial disputes.  In those matters, he has almost always been the point person for demonstrative evidence and narrative development on his trial teams. Tony can be reached at klapper@a2lc.com.


dr laurie kuslansky jury consultant a2l consulting







Laurie R. Kuslansky, Ph.D., Managing Director, Trial & Jury Consulting, has conducted over 400 mock trials in more than 1,000 litigation engagements over the past 20 years. Dr. Kuslansky's goal is to provide the highest level of personalized client service possible whether one's need involves a mock trial, witness preparation, jury selection or a mock exercise not involving a jury. Dr. Kuslansky can be reached at kuslansky@A2LC.com.

Articles by Category

Follow A2L Consulting

Member Red Well Blog
ABA Blawg 100 2013 7th annual

Follow Us on Google+

A2L on Google+