The Litigation Consulting Report

Top 5 Trial Timeline Tips

Posted by Ken Lopez on Wed, Sep 7, 2011 @ 07:30 AM

Trial timeline

by Ken Lopez

Although trial consultants prepare dozens of different types of exhibits that help judges and jurors understand a case, timelines are one of the oldest and most reliable. After all, most cases involve some sort of time sequence, and the order and timing of events can be crucial. Timelines give jurors an intuitive understanding of a case – if they are done well.

While it seems simple to prepare a timeline, it is actually an art that requires practice and experience, just as any form of trial presentation would be. The following suggestions have worked well for our firm in over 10,000 cases since 1995:

  1. Engage Your Audience: The timeline is meant for the jurors or the judge to understand. It’s a device that makes the case clearer to them. The timeline is not something that is intended to jog your memory. You should know your case perfectly or nearly perfectly without the timeline. In fact, in order to keep your audience engaged, you should feel free to add devices like photos, videos, charts, and the like. The more your timeline tells a story without explanation, the better it is.


  2. It’s Not About the Bar: In general, the timeline should focus on the relative position of the events in the story that it tells, not on the date bar. If you are going to highlight a portion of the timeline, highlight the events themselves, and don't make the date bar the focal point. When was the device invented? When was it marketed? When did a competing device enter the market? Those can be key facts in a patent case, and they should be the focus of the timeline. If anything in the timeline should be highlighted with color or other design elements, it should be these events. 
     
  3. The Key Is Not the Key: Although a lot of people think a timeline needs a complicated legend or key, the truth is that it should be fairly self-explanatory. Rather than a legend, use logos, icons, company symbols, or other design elements to explain what the timeline represents. 
     
  4. Keep It Short: Jurors’ attention won’t remain on a timeline that is too long and complicated. Revise and redraft your timeline so that it focuses on the most important events, not on all events that are conceivably relevant. 
     
  5. Keep It Large: Don’t make the timeline too small. Otherwise, jurors will lose interest. We think the timeline should use no smaller than 20-point type.

 

If you follow these tips, we think you can create a very effective timeline. If you have additional tips or comments, please use the comments box below.

Here are several other A2L Consulting resources on timelines and litigation graphics:

best timeline and demonstrative evidence provider

Tags: Trial Graphics, Litigation Graphics, Trial Presentation, Courtroom Presentations, Timelines, Information Design

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    Authors

    KenLopez resized 152

    Ken Lopez founded A2L Consulting in 1995. The firm has since worked with litigators from all major law firms on more than 10,000 cases with over $2 trillion cumulatively at stake.  The A2L team is comprised of psychologists, jury consultants, trial consultants, litigation consultants, attorneys and information designers who provide jury consulting, litigation graphics and trial technology.  Ken Lopez can be reached at lopez@A2LC.com.


    ryanflax blog litigation consultant 

    Ryan H. Flax, Esq., Managing Director, Litigation Consulting, joined A2L Consulting on the heels of practicing Intellectual Property (IP) law as part of the Intellectual Property team at Dickstein Shapiro LLP, a national law firm based in Washington, DC.  Over the course of his career, Ryan has obtained jury verdicts totaling well over $1 billion in damages on behalf of his clients and has helped clients navigate the turbulent waters of their competitors’ patents.  Ryan can be reached at flax@a2lc.com.


    dr laurie kuslansky jury consultant a2l consulting
    Laurie R. Kuslansky, Ph.D, Managing Director, Trial & Jury Consulting, has conducted over 400 mock trials in more than 1,000 litigation engagements over the past 20 years. Dr. Kuslansky's goal is to provide the highest level of personalized client service possible whether one's need involves a mock trial, witness preparation, jury selection or a mock exercise not involving a jury. Dr. Kuslansky can be reached at kuslansky@A2LC.com.

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