Search

Loading

Join 5,000 Subscribers and Get Notified of New Articles Every Week

Your email:

Watch Now: Using PowerPoint Litigation Graphics to Win - Webinar

using powerpoint litigation graphics

Free Litigation Webinar - Storytelling for Litigators - Watch Now

Featured E-Book: The Patent Litigator's Guide to Trial Presentation & Trial Preparation

patent litigation ebook 3rd edition

Featured Free Download: The Complex Civil Litigation Trial Guide

a2l consultants complex civil litigation trial guide download

Free Webinar - Integrating Expert Evidence & Winning Arguments - Watch Anytime.

expert witness teach science complex subject courtroom webinar

Nationally Acclaimed - Voted #1 Jury Research Firm and #1 Demonstrative Evidence Firm in the U.S.

voted best demonstrative evidence consultants

A2L best demonstrative trial graphics consultants
best demonstrative evidence litigation graphics consultants

Download the (Free) Storytelling for Litigators E-Book

describe the image

Considering Using a Trial Technician at Your Next Trial? Download this first.

trial technicians trial technology atlanta houston new york boston virginia

Featured Free Download: Using Science to Prevail in Your Next Case or Controversy

using science to win at trial litigation jury

Featured FREE A2L E-Book: Using Litigation Graphics Persuasively

using litigation graphics trial graphics trial presentation consultants

Free Jury Consulting & Trial Consulting Guidebook for Litigators

jury consulting trial consultants guide

Timelines Appear In Most Trials - Learn how to get the most out of using trial timelines in this ebook

trial timelines graphics consultants litigators

Featured Complimentary eBook - The 100-page Antitrust Litigation Guide

antitrust ebook a2l litigation consultants

Featured Complimentary eBook - Leadership Lessons for Litigators and Litigation Support

leadership lessons litigation law firms litigation support

Featured E-Book: The Environmental Litigator's Guide to Trial Presentation & Prep

environmental litigation trial presentation trial prep ebook a2l

Authors

KenLopez resized 152

Ken Lopez founded A2L Consulting in 1995. The firm has since worked with litigators from all major law firms on more than 10,000 cases with over $2 trillion cumulatively at stake.  The A2L team is comprised of psychologists, jury consultants, trial consultants, litigation consultants, attorneys and information designers who provide jury consulting, litigation graphics and trial technology.  Ken Lopez can be reached at lopez@A2LC.com.


ryanflax blog litigation consultant 

Ryan H. Flax, Esq., Managing Director, Litigation Consulting, joined A2L Consulting on the heels of practicing Intellectual Property (IP) law as part of the Intellectual Property team at Dickstein Shapiro LLP, a national law firm based in Washington, DC.  Over the course of his career, Ryan has obtained jury verdicts totaling well over $1 billion in damages on behalf of his clients and has helped clients navigate the turbulent waters of their competitors’ patents.  Ryan can be reached at flax@a2lc.com.


dr laurie kuslansky jury consultant a2l consulting
Laurie R. Kuslansky, Ph.D, Managing Director, Trial & Jury Consulting, has conducted over 400 mock trials in more than 1,000 litigation engagements over the past 20 years. Dr. Kuslansky's goal is to provide the highest level of personalized client service possible whether one's need involves a mock trial, witness preparation, jury selection or a mock exercise not involving a jury. Dr. Kuslansky can be reached at kuslansky@A2LC.com.

Posts by Category

Follow A2L Consulting

Member Red Well Blog
ABA Blawg 100 2013 7th annual

A2L Featured Letter of Recommendation

Follow Us on Google+

The Litigation Consulting Report

Current Articles | RSS Feed RSS Feed

6 Good Reasons to Conduct a Mock Trial

 


mock trialOne type of litigation consulting that is underused is the planning and conducting of a mock trial. A good litigation consultant can put together a mock trial that is every bit as real in appearance and challenges the litigation team as much as an actual trial.

After a mock trial, the whole team – lawyers, paralegals, trial graphics consultants, courtroom hot-seat operators and everyone else – is ready for trial. They have prepped fully for the mock trial just as if they were going to trial. Not only that, they have prepped both sides of the case.  We find that truly wise clients with a lot on the line deeply appreciate the value of getting inside opposing counsel's case via a mock trial.

At A2L Consulting, our team organizes the mock trial (i.e. acquiring the venue and representative mock judges or mock jurors), prepares trial exhibits, courtroom technology, PowerPoint presentations, trial timelines, and whatever is needed for both sides of the case in a mock trial.

So just as our trial team becomes prepared to deal with the other side’s legal case and its witnesses, it figures out how to tackle the trial graphics that the other side is likely to use.

A mock trial can have many advantages:

  1. Interviews with or real-time measurement of the mock judge or mock jury can show what is most persuasive, and what is the least persuasive, in counsel's presentation well before the actual trial.
     
  2. The client or in house counsel has a real opportunity to judge the match of litigator to their case when they observe a mock trial.
     
  3. A mock trial can help establish a dollar range for the settlement value of the case.
     
  4. The trial team can learn what themes need more explanation, foundation or visual and graphic development.
     
  5. As we said earlier, getting inside the opposition's case leads to discovering its strengths and weaknesses allowing counsel to better prepare defenses, trial graphics and best structure their case for a win.
     
  6. Finally, with trials becoming quite rare for litigators in large law firms, mock trials are a good place for lawyers to hone their trial skills.

As Ken Broda-Bahm, senior litigation consultant at Persuasion Strategies, says: “We are used to seeing mock trials as essential steps in trial preparation -- to discover your strengths and weaknesses, test and refine your message, and gain irreplaceable live practice -- but today, when goals often focus on dispute resolution rather than trial, focus groups and other mock jury exercises are vital tools of case assessment. They help you analyze and quantify your risks and benefits, and serve as a critical supplement to the gut check that attorneys and clients apply to all cases, including the majority that settle.”

Broda-Bahm notes that “the expense of jury research project can strike some as high, but in complex litigation, the cost of a well-run project is just a tiny fraction of what is at stake.  Cost-wise, it is a rounding error, but benefit-wise, it is a good way to invest in your case, your client-relationship, and your ultimate message at trial or mediation.”

As Milwaukee attorney Paul Scoptur said in an article on the website of the State Bar of Wisconsin, “You don’t want to find out what 12 people think about your case on the first day of trial. That’s a little late.”

For more A2L on-site resources related to organizing a mock trial, please see:

 

free-e-books-download-from-our-popular

 

 

 

 

About A2L Consulting

•  Leading national litigation consulting firm since 1995

•  Personnel nationwide

•  Routinely voted #1 for demonstrative evidence consulting, jury consulting or intellectual property litigation consulting nationally

•  Consulted for all major law firms on 10,000+ cases with trillions of dollars cumulatively at stake offering:

Trial Consulting: mock trials, Micro-Mock™, mock Markman hearings, jury consulting, shadow juries, jury selection and more; 

Trial Graphics: legal graphics and litigation graphics, courtroom animation, video, printed foam core trial exhibits, PowerPoint presentation consulting, simplifying the case story and more; 

Trial Technology & Onsite Personnel: ebriefs (electronic briefs), hot seat operators, trial technicians, courtroom presentations and more; 

Look for A2L trial consultants, graphics consultants and jury consultants in Washington, DC, Baltimore, MD, New York, NY, Boston, MA, Alexandria, VA, Atlanta, GA, Miami, FL, Chicago, IL, Houston, Texas, Los Angeles, CA, and San Francisco, California, Wilmington, Delaware, Philadelphia, PA, Phoenix, AZ, San Antonio, Palo Alto, Dallas, Detroit, Baltimore, Cleveland, Kansas City, Las Vegas, Pittsburgh, Richmond, VA, Salt Lake City, Denver, London, Dublin, Johannesburg, Brussels and many other cities and countries around the world. A2L Contact Information


Claim a FREE Subscription to this Blog - The Litigation Consulting Report - Quarterly iPad Giveaways for Subscribers


Comments

It also irons out any problems that may arise as well as give the people involved a view of the other side of the case!
Posted @ Tuesday, December 13, 2011 8:30 AM by jason @ personal injury lawyer
Jason - Thanks for the comment. 100% agree. -Ken
Posted @ Tuesday, December 13, 2011 9:34 AM by Ken Lopez
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics