by Ken Lopez
Founder/CEO
A2L Consulting
In the second quarter of this year, A2L published a total of 32 articles on this blog, and visitors to our site viewed more than 50,000 pages. Both are quarterly records and more than double last year's results.
I believe our litigation blog has become so popular because we are serious about distributing high-value information every time we publish. As a result, we have seen our subscription rates rise dramatically, and that rate is accelerating.
I think putting this into historical context is interesting. Until now, no one published this much high-quality and free information about trying cases. Before blogs like ours and others like it, lessons and best-practices were exchanged at a slow pace, mostly on a one-to-one basis or by paid subscription. Now, our nearly 3,000 subscribers and the thousands of others who visit The Litigation Consulting Report blog every month can learn best practices for litigation from top jury consultants, top graphics consultants and top litigators faster than ever before.
Different financial quarterly periods tend to have different themes on our blog. In the second quarter we focused heavily on our trial and jury consulting work and released a new, free and popular e-book on the topic, The Jury Consulting and Trial Consulting Guide for Litigators. In the preceding two months, we also published Using & Creating Litigation Graphics to Persuade and the Social Media Guide for Litigators & Litigation Support. Collectivity, these free books were downloaded by thousands of people interested in improving their knowledge and the quality of their litigation work.
Looking back over the titles of the top articles in the previous quarter, I can see why we broke so many records - there are some truly great and first-of-their-kind articles here. Below is the top 12 list of Q2's articles in descending order by readership. Please read, share and tweet the top 12 articles of the second quarter on The Litigation Consulting Report blog:
1. The Top 14 Testimony Tips for Litigators and Expert Witnesses - Read this article to learn how to answer tough questions in depositions, on direct exam and on cross examination. Great read for expert witnesses. Tweet
2. 10 Things Every Mock Jury Ever Has Said - After 400 mock trials, one jury consultant notices 10 common things all mock juries say. Use this valuable list as a checklist for closing arguments. Tweet
3. Litigation Graphics, Psychology and Color Meaning - Learn about color meaning and litigation graphics from a patent litigator/litigation consultant with a fine arts background and training. Tweet
4. How to Structure Your Next Speech, Opening Statement or Presentation - Here are two ways to organize a speech, presentation or opening statement that will make it easier to start, to present well and to persuade. Tweet >
5. The Jodi Arias Trial, A Case Study in Experts, Witness …or Witless? - BREAKING VERDICT AND ANALYSIS: Expert witness performance in the Jodi Arias case proves that witness preparation and selection are critical. Tweet
6. Knock, Knock. Misuse of Humor in Litigation and the George Zimmerman Trial - The knock-knock joke fell flat in the George Zimmerman trial, but sometimes humor plays well at trial. Here's a jury consultant's take on what works. Tweet
7. Witness Preparation: Hit or Myth? - Witness preparation is critical. Here is an overview of the best ways to handle witness prep for trial teams, jury consultants and litigators. Tweet
8. 20 Facinating Articles About Social Media and Litigation - Social media dramatically affects law, litigation, & trial strategy. This article links to 20 great social media articles for litigators & lit support. Tweet
9. 5 Things Every Jury Needs From You - Learn what one veteran jury consultant suggests for connecting with your jury. Forget these 5 tips about what juries need, and you'll be in trouble. Tweet
10. Portray Your Client As a Hero in 17 Easy Storytelling Steps - Turn your client into a hero by following a centuries old pattern of storytelling. Use Joseph Campbell's 17 step hero's journey to your advantage. Tweet
11. 10 Ways to Spot Your Jury Foreman - This top-jury-consultant-authored article will teach you 10 ways to identify your jury foreperson. Very useful tips for mock trials and voir dire. Tweet
12. Our Top 20 Litigation Articles of All time - Download in a Free Book - Here are the top 20 litigation articles to-date from A2L's Litigation Consulting Report blog. Download all at once in one convenient e-book. Enjoy! Tweet
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