<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=1482979731924517&amp;ev=PixelInitialized">

Netanyahu Persuades and Presents Better Than Most Trial Lawyers

Ken Lopez
By: Ken Lopez

Trial Graphics, Trial Technicians, Litigation Graphics, Trial Presentation, Demonstrative Evidence, Hot Seat Operators, Trial Technology, Presentation Graphics, Advocacy Graphics, PowerPoint, Persuasive Graphics, Visual Persuasion, Nuclear Power Plants, Persuasion, Visual Storytelling

I've written about people who present well using PowerPoint many times before. Some of those articles include:

Each of these articles offered some useful lessons both in designing good trial presentations and in the art of presentation.

Yesterday, the world saw one of the great PowerPoint presentations of all time. If it were given in a courtroom, this presentation would be in the top one percent of courtroom presentations (not for beauty but for effectiveness). However, this presentation was not in a courtroom at all.

Still, which famed trial lawyer do you imagine gave this presentation? As the title suggests, it wasn’t a trial lawyer at all. The presentation was delivered by Israel's Prime Minister Benjamin Netanyahu. 

If you don't agree with the man or the content, put aside your politics and learn from the presentation. Every trial lawyer should do AT LEAST this well in the courtroom. There are few excuses not to, and every client should demand a performance at this level.

If you have (or are) a client who understands the outsized value of investing in the most critical presentations of your case, our team can get you to this level. Every time. This is exactly the kind of work we do with the world's top trial lawyers every day.

Watch all or some of Prime Minister Netanyahu's presentation and read my commentary on it below to understand why this presentation is so effective and how any trial lawyer can learn from it.

The list of things done right in this presentation is very long. Let's look at a handful, and I will link back to an article where we made these recommendations. Each of these underlying teachings is a technique that our litigation consultants use to help coach trial lawyers and maximize their chance of winning. 

Nothing about this PowerPoint presentation is particularly sophisticated. In fact, there are many things that could be done to make it considerably better and more persuasive. However, above all else, it shows what a well-practiced presenter can do. VERY few trial lawyers prepare to the point where they can present at this level and if they would work more closely with elite litigation consultants, whether A2L's litigation consultants (pdf) or others, they could do even better than Benjamin Netanyahu.

Here's the ultimate takeaway: it's not some innate gift that helps a presenter be world-class. Instead, it's the humility that allows someone to practice over and over getting these critical presentations just right that makes anyone appear to be world-class.

top jury consultants best litigation graphics firm hot seat trial techs

Leave a Comment