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The Litigation Consulting Report

Top 10 Litigation Articles So Far This Year

Posted by Ken Lopez on Tue, Mar 28, 2017 @ 10:17 AM

top-litigation-blog-articles.jpgby Ken Lopez
Founder/CEO
A2L Consulting

As the first quarter of 2017 comes to an end, I have had the occasion to reflect on the origins and the success of the online publication that you are reading, The Litigation Consulting Report. In six years, I've watched as this publication grew from nothing at all to a subscription list that includes more than 9,000 members of the legal community (here's a free subscription link: http://a2.lc/trialtips). I am pleased and amazed to see that there are more than 300,000 visits to this blog annually.

Periodically, we try to help organize the articles we publish by highlighting those "voted" best by your readership. By “voted,” I mean the articles that readers choose by reading them the most often. Readers “vote” with their computers, tablets and phones. Some articles are read thousands of times per day, and I find that remarkable.

I want to highlight the top 10 articles from this quarter, in order, with the one marked as #1 being the most read article published this quarter. Interestingly, while the subjects of these articles range across various areas of our litigation consulting practice, those focused on storytelling in litigation are consistently at the top of our quarterly lists. Although we are not the only people who talk about storytelling as a fundamental element of persuasion at trial, we have been doing so for a long time, and we have marshaled scientific evidence in support of our conclusions.

Please use the social sharing buttons to tweet out articles or share on your LinkedIn account:

10. Using Litigation Graphics in Bench Trials: How Different Is It From Jury Trials?

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9. Still Think Persuasion is About Talking While Showing Bullet Points?

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8. How to Get Great Results From a Good Lawyer

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7. The Key Elements of a Good Narrative at Trial or Anywhere Else

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6. 2017 Will be a Great Year for (Most Types of) Trials

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5. 3 Excellent Ways to Use Top-Bottom Timelines in Trial

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4. NITA Experts Agree: Jurors Want Lawyers to Show, Not Tell

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3. The Value of Storytelling: A Current Case in Point

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2. 7 Habits of Great Trial Teams

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1. Three Top Trial Lawyers Tell Us Why Storytelling Is So Important

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Tags: Litigation Graphics, Mock Trial, Demonstrative Evidence, Articles, Storytelling, Awards, Persuasion

The Top 5 Litigation & Persuasion Focused Articles of Q2 & Q3 2016

Posted by Ken Lopez on Fri, Sep 30, 2016 @ 03:25 PM

iStock_79502561_SMALL.jpgby Ken Lopez
Founder/CEO
A2L Consulting

In the first quarter of 2016, A2L Consulting reported record amounts of business and web traffic. Well, those numbers have only continued to climb throughout the second and third quarters of this year. High stakes litigation is booming across the industry, although it's not heavily concentrated in any one law firm or in any one business sector. 

Every year, more than a quarter million visits are paid to A2L's blog, The Litigation Consulting Report. Each year we publish more than 100 articles focused on highly specialized areas of persuasion science, jury consulting, high-stakes litigation, and the use of litigation graphics at trial.

To help our readership find the very best articles, we publish "best of" articles like this one throughout the year. Today, I'm highlighting the five articles that you, our readers, voted the very best of the past two quarters. I think each is a fascinating read.


How top trial teams and top trial lawyers behave5. 10 Criteria that Define Great Trial Teams: Our top trial experts at A2L seek to distill the essence of trial preparation and develop a numerical way to measure its quality and predict success.








top trial team trial lawyer traits4. 50 Characteristics of Top Trial Teams: We tell our readers what the unique characteristics of the top trial teams are. Some of them are quite surprising.







Better storytelling for lawyers3.  6 Ways to Become a Better Storyteller: At A2L, we share the results of our best thinking on storytelling at trial. What are the best time-tested techniques?






SPICE persuasion tricks2.  SPICE Is the Key to Persuasion: An expert on the art of persuasion identifies the key aspects of persuading juries or anyone else, summed up in the acronym SPICE.




 

 

 

 


PowerPoint tips and tricks1. 12 Things About PowerPoint You Probably Never Knew: A litigation graphics expert shows how little-known aspects of PowerPoint, far from being dull, can help persuade when creating PowerPoint trial graphics.

 

 



 

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Tags: Trial Presentation, Jury Consulting, Mock Trial, Litigation Consulting, Litigation Support, Jury Consultants, Articles, Trial Preparation, Jury Selection, Opening

The Top 6 Litigation & Persuasion Focused Articles of Q1-2016

Posted by Ken Lopez on Tue, Apr 12, 2016 @ 03:48 PM


6_top_litigation_and_persuasion_articles.jpgby Ken Lopez
Founder/CEO
A2L Consulting

The first quarter of 2016 was one of A2L Consulting busiest in our 20+ year history. Not only was business up, visits to our web site increased 10% over the first quarter of 2015, and our Litigation Consulting Report Blog reached 8,000 subscribers. These metrics suggest that the litigation industry, particularly the big-ticket litigation segment, continues to perform well.

The growth in the number our blog subscribers is truly eyeopening. Just a little more than year ago we were celebrating reaching 5,000 subscribers. I still find it completely amazing that about 200 people sign up for our award-winning litigation and persuasion-focused blog every month.

Since we launched this publication that now sees more than 250,000 visits every year, hundreds of new clients have found their way to A2L and thousands more have benefited from the information we have shared here, from free articles to free e-books to free podcasts to free webinars. Five years ago, I thought the whole idea of blogging was misguided, and boy, was I wrong.

To enhance our reader's experience, each quarter we help surface those articles have been "voted" the very best in the most recent quarter. That is, if we publish 25 articles in a three-month period, some are going to be viewed more often than others, and these are effectively voted the very best.

These six articles below were voted the very best by our readers in the first quarter of 2016.

CBP1210903.jpg6.  Millennials and Jury Psychology: Why Don't They Follow the Rules?A jury consultant analyzes the jury psychology of Millennials (born between 1981 and 1996) and focuses on this generation's distrust for authority.











CBP1030985.jpg5.  A Jury Consultant Is Called for Jury Duty: A well-known jury consultant finds herself in a Manhattan courtroom as a prospective juror and describes her experiences.







CBP1104355.jpg4.  3 Trial Preparation Red Flags That Suggest a Loss is Imminent: Some trial team behaviors during trial preparation are leading indicators for a loss at trial. Here are three that are consistent red flags.











tony-klapper-welcome-litigation-consultant-litigation-graphics.jpg3.  9 Things I've Noticed About Effective Litigation Graphics After 20 Years as a Litigator: A top litigator with 20 years of trial experience shares his views on litigation graphics today: What are the best techniques?








cuddy-presenting-win-litigator-belief.jpg2.  A Harvard Psychologist Writes About Presenting to Win: Harvard psychologist Amy Cuddy released a new book called Presence, and it is filled with a wealth of useful information for litigators about persuasion.




Screen_Shot_2016-03-23_at_10.22.12_AM.png1.  5 Things TED Talks Can Teach Us About Opening Statements: A presentation expert analyzed what makes certain TED Talks successful. The same principles -- use hand gestures! -- apply to opening statements.

 

 



 

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Tags: Trial Presentation, Jury Consulting, Litigation Consulting, Litigation Support, Jury Consultants, Articles, Jury Selection, Opening, Body Language

The Top 15 Litigation E-Books & Webinars of 2015

Posted by Ken Lopez on Thu, Nov 19, 2015 @ 03:18 PM

top litigation ebooks webinars 2015 a2l consulting litigation consultants jury graphicsby Ken Lopez
Founder/CEO
A2L Consulting

Every year we publish several free e-books and conduct several free webinars focused on litigation, trial graphics, persuasion, and winning cases, both before and after trial. These are among our more popular products. Thus far in 2015, readers have downloaded a piece of content from our collection of more than 30 e-books and webinars more than 10,000 times.

There is something for everyone in these e-books and webinars, from the latest insights in storytelling to the art of making a great presentation, from how to get a jury to reject junk science to the best way to conduct voir dire. These are not bland marketing materials; they represent the state of the art in our profession, and they are full of useful tips and strategies that lawyers can use.

Our books are typically made up of hand-curated articles culled from over 500 that the team members of A2L Consulting have published over the last five years. 

A2L's webinars are like free mini-CLE courses -- except that they are much more interesting than your typical CLE event.

Our newest type of material is the podcast. These are showing serious promise as more and more readers learn about them and download them. We now have three podcasts available – again, totally free for download. They are: Twelve Things Every Mock Juror Ever Has Said, Five Ways to Maximize Persuasion During Opening Statements, and Storytelling in Litigation.

Here are the top 15 litigation e-books and webinars of 2015, ranked in order of the number of times they have been downloaded. It is possible to share each of these resources with your colleagues on Twitter and LinkedIn by clicking the buttons below.

15. How To Find and Use Trial Technicians and Trial Technology

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14. Storytelling as a Persuasion Tool Webinar

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13. The Patent Litigation Toolkit 3rd Ed

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12. The In-House Counsel Litigation Toolkit

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11. Using and Creating Litigation Graphics to Persuade

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10. Winning Your Case BEFORE Trial Webinar

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9. Combating Junk Science E-Book 2nd Ed

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8. Top 75 Articles of All Time E-Book

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7. Litigation Support Toolkit E-Book

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6. The Complex Civil Litigation Guidebook

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5. How To Use and Design Trial Timelines

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4. Storytelling for Litigators E-Book 3rd Ed

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3. Maximize Persuasion During Opening Statements Webinar

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2. The Opening Statement Toolkit

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1. The Voir Dire Handbook

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Tags: Trial Graphics, Trial Technicians, Litigation Graphics, Jury Consulting, Litigation Consulting, E-Book, Webinar, Trial Technology, Litigation Support, Jury Consultants, Articles, Voir Dire, Storytelling, Opening, CLE

Top 10 Litigation & Persuasion Articles from Q3 2015

Posted by Ken Lopez on Fri, Oct 23, 2015 @ 10:50 AM

top 10 litigation persuasion articles a2l consulting q3 2015by Ken Lopez
Founder/CEO
A2L Consulting

In a recent post, I discussed why we blog here at A2L, and I pointed to the very positive side effects of blogging in terms of revenue growth. Today, I'm returning to one of my favorite things -- highlighting the most popular articles of the previous quarter. In this case, it was the third quarter of 2015.

I think that many of our 7,500 subscribers can't read all of the articles that we post. It can be two or three a week, the equivalent of about 10 every month. But our readers don’t want to miss the very best ones either.

These 10 articles below were, in effect, voted the very best by our readership in the third quarter. It’s simple: A visit to the article is a vote, as we keep track of exactly how many visits each article receives. We do this to continually get a better sense of what our readers want to read. Some of our articles may only be read a couple of hundred times while others may be read tens of thousands of times.

Last quarter, two series dominated our top 10 articles. The first is by our Managing Director of Litigation Consulting, Ryan Flax. It’s a four-part series and webinar titled Winning Before Trial. It is focused on persuasion strategies that an attorney can use successfully, even before going to trial. Ryan's articles are especially popular among litigators, as Ryan is himself a litigator and expert in storytelling and the development of persuasive litigation graphics.

The second series is one that I wrote called Repelling the Reptile Trial Strategy as Defense Counsel. I was prompted to write this series after speaking to a group of defense counsel about the “reptile” tactic, a plaintiff-focused trial tactic that is working its way into the kind of cases we typically work on. I was happy to see this series become so popular as I feel it is very important for all lawyers to understand this tactic.

Below are the top 10 articles. Each has been formatted for easy reading, liking and sharing.

10. Social Proof and Jurors

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9. Winning BEFORE Trial - Part 2 - Parallel Trial Preparation Tactics

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8. Winning BEFORE Trial - Part 1 - Consider Litigation Costs and Opportunities

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7. The Best Litigators Love Sales, Love Storytelling and Persuasion

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6. Winning BEFORE Trial - Part 4 - Don't Overlook Visual Persuasion

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5. Winning BEFORE Trial - Part 3 - Storytelling for Lawyers

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4. How Much Text on a PowerPoint Slide is Too Much?

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3. Repelling the Reptile Trial Strategy as Defense Counsel - Part 4 - 7 Reasons the Tactic Still Works

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2. Repelling the Reptile Trial Strategy as Defense Counsel - Part 3 - Understanding the Bad Science

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1. Repelling the Reptile Trial Strategy as Defense Counsel - Part 5 - 12 Ways to Kill the Reptile

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a2l consulting top 75 articles of all time

 

Tags: Trial Graphics, Litigation Graphics, Litigation Consulting, Demonstrative Evidence, Articles, Storytelling, PowerPoint, Opening, Reptile Trial Strategy

Why We Blog (and Maybe Your Firm Should Too)

Posted by Ken Lopez on Wed, Oct 14, 2015 @ 04:10 PM

blog blawg storytelling inbound marketing lawyers content marketing attorneysby Ken Lopez
Founder/CEO
A2L Consulting

A new friend of mine had been the head of litigation at a Fortune 500 firm known for frequently being involved in litigation. He said something interesting to me earlier this week: “You guys put the best information out there. You synthesize litigation information better than anyone else. But does it translate into business for you?”

He said that last part with a bit of skepticism in his voice. That was an “aha” moment for me. I realized that I really haven’t talked much about how helpful our blogging has been to our business (and might be for yours), so I want to share some of the amazing facts about it.

A month ago, we celebrated our 7,500th subscriber who signed up to be notified of new articles in this Litigation Consulting Report Blog. In just four and a half years, we have gone from zero subscribers to 7,500. We have progressed from 800 visitors to our website each month to about 20,000. We've gone from a small handful of downloads from our website each month to about 2,000 per month. We've gone from a couple dozen published articles to more than 500. Even the American Bar Association has called our blog one of the very best. That is amazing, and I've shared most of that information in some form before.

Here's the most important piece I've never shared, and it's what I shared with my new litigation friend: Just about every business day, sometimes many times per day, someone asks about working with us as a result of reading something on our blog.

Five years ago, I thought a blog would be a neat way for us to show some thought leadership in the industry, but I didn't really think it would be a big business generator. I was wrong. The blog generates most of our business now, and I am more surprised about that fact than anyone.

Five years ago, we pulled in most of our jury consulting, litigation graphics and trial technology/courtroom hot-seat consulting work by calling prospects on the phone (repeatedly). Most of our competitors still do this. I just never believed that annoying people into buying from us was a good long-term strategy, and I think history has proven us right.

Our blog generates exactly the kind of business that we are great at. If someone reads our blog and enjoys it, it means they tend to think as we do as an organization. It means they are serious about winning and willing to do what it takes to win. They probably also have an understanding of the proven persuasive power of storytelling, of litigation graphics, of the rhetorical techniques we share with our clients and of the value of outsourcing some of these elements of trial preparation to experts. It self-selects the very best litigators who typically go on to win cases. 

So, I can't say that we blog for the money, but it is a very pleasant side effect. We blog because we love the work that we do. We live in the courtroom every day, and there are not many people like us. We love to share our message and hopefully to elevate the entire industry in the process.

A blog is the most classic and best example of inbound marketing – the type of marketing that is considered the best and most successful type in the Internet age. Inbound marketing focuses on creating high-quality content that pulls people toward one’s company and one’s services. By aligning the content that we publish with our customers’ interests -- through the blog, the articles that we write and other means -- we naturally attract inbound traffic that, over time, becomes our best source of new customers.

a2l consulting top 75 articles of all time

Tags: Trial Technicians, Litigation Graphics, Jury Consulting, Hot Seat Operators, Trial Technology, Litigation Support, Articles, Marketing, Business Development, blog

Top 9 Litigation Consulting Articles from Q2-2015

Posted by Ken Lopez on Tue, Jun 30, 2015 @ 01:50 PM


top-9-litigation-consulting-articles-2015-1by Ken Lopez
Founder/CEO
A2L Consulting

It's been another great quarter of publishing blog articles on A2L's Litigation Consulting Report Blog. This quarter, there were more than 45,000 blog post views, and we are just about to cross the 7,000 subscriber mark. I find those metrics incredible.

Since we post 2-3 articles every week, I've heard from our readers that it is sometimes hard to keep up with the latest articles. To help remedy that and organize the information better, roughly six times a year we publish a mini-retrospective at the end of the quarter, at the end of a year and/or to celebrate blogging milestones.

This quarter, I'm listing the top nine articles from April, May and June of 2015 reverse sorted by the number of times each article was read. This way, this list serves as an excellent reader-curated guide to the very best articles we have published recently.

Voir dire and jury selection-focused articles continue to be very popular with our readers. Also, articles about persuasion, opening statements and a discussion of the Reptile Trial Strategy are getting a lot of views and shares. For the first time in memory, there are four different A2L authors represented on a best-of list.

Below is a list of the top nine articles from A2L's Litigation Consulting Report Blog as determined by your readership. Each article has both LinkedIn and Twitter share buttons that allow it to be shared with your network. Enjoy!

9. 5 Ways to Maximize Persuasion During Opening Statements - Part 2

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8. One Voir Dire Must Do and One Voir Dire Must Never Do

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7. 12 Reasons Litigation Graphics are More Complicated Than You Think

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6. How to Apply Cialdini's 6 Principles of Persuasion in the Courtroom - Part 2

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5. 15 Things Everyone Should Know About Jury Selection

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4. 5 Ways to Maximize Persuasion During Opening Statements - Part 1

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3. Repelling the Reptile - 10 Ways to Spot the Reptile in Action

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2. 10 Ways to Lose Voir Dire

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1. Repelling the Reptile Trial Strategy as Defense Counsel - Part 1

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Tags: Litigation Consulting, Juries, Articles, Voir Dire, Jury Selection, Psychology, Opening, Persuasion

10 AmLaw 100 Firms That Love to Learn

Posted by Ken Lopez on Mon, May 18, 2015 @ 11:08 AM

 

amlaw-100-best-love-to-learn-cleby Ken Lopez
Founder/CEO
A2L Consulting

There is a lot to learn from data, and these days data is everywhere. For better or worse, data can be available for everything from the number of steps you walked today to how long you took to read a particular Web page.

I recently took the time to assess how the AmLaw 100 law firms were interacting with our site, particularly with the articles on this blog. Some law firms are very active, and some hardly visit at all — and I think this information tells us a great deal about these law firms.

This data is interesting to me for many reasons. First, I’m interested in making sure that our articles appeal to the AmLaw 100 law firms, as just about every one of them has been a client of A2L Consulting at some point. However, I’m also interested in what the data says about the law firm itself. Is the firm interested in learning?  Is it serious about litigation? Is it set in its ways?

After more than 20 years of supporting top litigators, I find that there are litigators who like feedback from the courtroom experts on our staff, and there are litigators who simply want to do things their way. We work with both types, but our favorite is the former -- those litigators who say, “A2L, you're in court 50-100 times a year, and maybe I make it once a year, but it's not usually even that often any more. What advice do you have based on working with others like me, in similar cases and in this venue?”

In my experience, the litigators who present themselves and their cases this way are the ones who win most often. They have their own way of doing things, to be sure, but they are also open to taking a different approach when a high-quality idea is presented to them. Indeed, they solicit high-quality ideas and create an atmosphere where creativity happens.

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Our blog is written for people like that -- litigators who love to learn and want to improve their courtroom game. As an in-house lawyer said to me recently, “Many lawyers are trying cases the same way they did 30 years ago, but juries are deciding cases differently than they did 30 years ago.” Adapt or lose is the new mantra for high-end litigators.

If I were hiring litigators, this data would give me something to consider. After all, do you want the type of litigator who is flexible and staying up with the latest trends, or one who is set in his or her ways? Do you want one who is reading top litigation blogs with trial tips, or one who is satisfied with the old approach?

Below are two lists that rank the AmLaw 100 firms by the number of times that firm has watched one of our webinars or downloaded one of our litigation e-books. The second list shows how many verified and known visitors from that firm there have been.

Before telling you what the data reveals, I have some caveats. I’m only including data from verified visitors to our site whose identify we are sure of, based on their download history and other activity with our site. So the raw data is really a small sample of those who visit our site each month, since the vast majority of visitors have not left their name with us yet. Thus, the raw data understates the number of page views and visits considerably, probably by a factor of ten times or more. Since you have to provide your email, the number of downloads is quite precise and actually more telling except when someone has used Gmail. What is useful and interesting is how the law firms compare to each other. This data reflects about four years of visits.

These ten AmLaw 100 firms have downloaded more e-books and watched more webinars than the other 90 firms in that comparison group.

  1. Greenberg Traurig
  2. Jones Day
  3. K&L Gates
  4. Kirkland & Ellis
  5. Fish & Richardson
  6. Ogletree Deakins
  7. Kilpatrick Townsend
  8. Jackson Lewis
  9. Fox Rothschild
  10. Lewis Brisbois

These ten AmLaw 100 firms have viewed our site more than any other of their peer firms.

  1. Greenberg Traurig
  2. Fish & Richardson
  3. Haynes and Boone
  4. Kirkland & Ellis
  5. Jones Day
  6. Ogletree Deakins
  7. K&L Gates
  8. Pillsbury
  9. Latham & Watkins
  10. Bryan Cave

Interestingly, there was only one AmLaw 100 firm that showed no verified visitors, no downloads, and no one subscribing to our litigation blog (there are 6,600 subscribers). It's a big DC firm that we have a 100% win rate against in repeated cases over many years. Correlation? I sure think so.

Other articles related to best-practices, the role of in-house counsel guiding outside litigation counsel and continuous learning:

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Tags: Litigation Graphics, Trial Presentation, Litigation Consulting, E-Book, Webinar, Articles, Trial Preparation, In-House Counsel, CLE

The Top 10 Litigation Articles From the Start of 2015

Posted by Ken Lopez on Tue, May 12, 2015 @ 10:50 AM

 

top-10-litigation-articles-early-2015by Ken Lopez
Founder/CEO
A2L Consulting

We publish a lot of articles on this blog here at A2L Consulting. Sometimes we publish so many that it’s not easy to decide which ones to read first.

That's why once a quarter we do a mini-retrospective of the best articles based on what our readers choose to look at. Our theory is that the more people that read an article, the more compelling and the better it is. All these articles relate in some way to persuasion: Why expensive-looking litigation graphics are better than inexpensive-looking ones, why you are less persuasive when you are using clichés, how people obtain trial experience these days when most cases don’t go to trial.

We think this also helps our readership sort through the very best of our content by relying on the votes of 6,600 fellow subscribers as indicated by their reading habits.

In the first quarter of 2015 we published 21 articles. The top article was read more than 4,000 times (so far).

Interestingly, the most-read article was about the famous “blue and black dress” that became an Internet meme, and what kind of trial evidence would be admissible to show what color the dress actually was. This tells us that people are fascinated not only by the dress and the optical illusions that it invoked, but also by the facts that the human mind and eye can easily be fooled and that evidence is necessary to solve the issue of the color of the dress. When you ask, what sort of evidence is necessary, you are already asking the question that a trial lawyer would ask.

The second most popular article described what in-house counsel often say about trial lawyers in major law firms. Again, the key was persuasion. Many in-house counsel said that what persuaded jurors 30 years ago is no longer what persuades them today. Many said that the details of the law were far less important than the need to tell a persuasive story at trial.

The third most-read article dealt with the well-known techniques of persuasion. Among them are the need to entertain the audience, connect with the audience, and respect the audience.

Here are the top trial and litigation consulting articles, in inverse order of how popular they were:

10. New and Free E-Book: The Voir Dire Handbook

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9. How PowerPoint Failures in Demonstrative Evidence Can Sink a Case

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8. How To Find Helpful Information Related to Your Practice Area

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7. Why Expensive-Looking Litigation Graphics Are Better

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6. How to Make PowerPoint Trial Timelines Feel More Like a Long Document

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5. Why The Use of Clichés Puts Your Persuasiveness at Risk

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4. With So Few Trials  Where Do You Find Trial Experience Now?

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3. How to Apply Cialdini's 6 Principles of Persuasion in the Courtroom

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2. 9 Things In-House Counsel Say About Outside Litigation Counsel

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1. Why the Color of a Dress Matters to Litigators and Litigation Graphics

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Tags: Trial Graphics, Trial Consultants, Litigation Graphics, Litigation Consulting, Articles, Voir Dire, In-House Counsel, Persuasion

ICYMI: New Voir Dire E-Book, CEO Interview and 6,000 Subscribers

Posted by Ken Lopez on Fri, Jan 9, 2015 @ 04:07 PM

 

A2L_Consulting_Top_50_Articles_cta_vertby Ken Lopez
Founder/CEO
A2L Consulting

It's been quite a week at A2L Consulting, and I want to share three pieces of good news and some valuable resources with you to round out the week.

Unbelievably, we crossed the 6,000 (free) subscribers threshold this week at The Litigation Consulting Report blog. I say "unbelievably" because we only just crossed the 5,000 subscriber mark three months ago. Clearly, publishing valuable information for the litigation marketplace is both something we love doing, and the marketplace loves reading our articles, ebooks and watching our webinarsWe remain grateful that the ABA honored us as one of the top 100 blogs in the legal industry. 

To celebrate this milestone, we are re-releasing our Top-50 Articles of All Time E-Book for free with no form to fill out. Just click here or on the graphic next to this article, and you'll be able to download the book instantly. These are 50 of our best articles out of 400 that we have published so far. It's a great resource for lawyers, litigators, in-house counsel and litigation support professional alike.

I also had a chance this week to be interviewed by famed litigator Mitch Jackson as part of his Human.Social project. The interview largely focuses on why A2L produces this blog and how it simultaneously creates value for our readers and for us as a business. Here is the recorded interview below:

A2L also had its most successful e-book launch this week out of more than 20 e-books so far this week. Most books that we release take several weeks or months to reach more than 1,000 downloads. However, The Voir Dire Handbook will have more than 1,000 downloads after only a few days of being published. That's amazing. You can grab your free copy by clicking here.

I hope this information is helpful to you and your business. I hope your 2015 is off to a great start. We plan to publish close to 150 amazing articles related to litigation and persuasion this year. I hope you'll sign up to be notified, whether instantly, daily, weekly or monthly, of new articles that we publish. Here's a link to a free subscription: http://a2.lc/safe_subscribe

A2L Consulting Voir Dire Consultants Handbook

Tags: Litigation Consulting, E-Book, Articles, Voir Dire, Jury Selection

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Download the (Free) Storytelling for Litigators E-Book

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Considering Using a Trial Technician at Your Next Trial? Download this first.

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Featured Free Download: Using Science to Prevail in Your Next Case or Controversy

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Featured FREE A2L E-Book: Using Litigation Graphics Persuasively

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Free Jury Consulting & Trial Consulting Guidebook for Litigators

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Timelines Appear In Most Trials - Learn how to get the most out of using trial timelines in this ebook

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Featured Complimentary eBook - The 100-page Antitrust Litigation Guide

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Featured Complimentary eBook - Leadership Lessons for Litigators and Litigation Support

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Featured E-Book: The Environmental Litigator's Guide to Trial Presentation & Prep

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Authors

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Ken Lopez founded A2L Consulting in 1995. The firm has since worked with litigators from all major law firms on more than 10,000 cases with over $2 trillion cumulatively at stake.  The A2L team is comprised of psychologists, jury consultants, trial consultants, litigation consultants, attorneys and information designers who provide jury consulting, litigation graphics and trial technology.  Ken Lopez can be reached at lopez@A2LC.com.


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Tony Klapper joined A2L Consulting after accumulating 20 years of litigation experience while a partner at both Reed Smith and Kirkland & Ellis. Today, he is the Managing Director of Litigation Consulting and General Counsel for A2L Consulting. Tony has significant litigation experience in products liability, toxic tort, employment, financial services, government contract, insurance, and other commercial disputes.  In those matters, he has almost always been the point person for demonstrative evidence and narrative development on his trial teams. Tony can be reached at klapper@a2lc.com.


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Laurie R. Kuslansky, Ph.D., Managing Director, Trial & Jury Consulting, has conducted over 400 mock trials in more than 1,000 litigation engagements over the past 20 years. Dr. Kuslansky's goal is to provide the highest level of personalized client service possible whether one's need involves a mock trial, witness preparation, jury selection or a mock exercise not involving a jury. Dr. Kuslansky can be reached at kuslansky@A2LC.com.

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