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The Litigation Consulting Report

Winning BEFORE Trial - Part 1 - Consider Litigation Costs and Opportunities

Posted by Ryan Flax on Wed, Aug 5, 2015 @ 01:59 PM


pre-trial-graphics-litigation-consultantsby Ryan H. Flax
(Former) Managing Director, Litigation Consulting and General Counsel
A2L Consulting

High-stakes litigation is hugely expensive these days. But what if there were a means of reducing litigation costs in a way that helps both the trial team and the client and doesn’t sacrifice the quality of legal representation? That would make in-house counsel very happy, since an important part of their job is to budget and control litigation costs. There are a number of ways to do this, such as using alternative fee arrangements, streamlining litigation teams and bringing e-discovery in house.

But what about a more radical step – trying to win your case well before trial? That would indeed be a cost saver and would lead to an excellent result.

Let’s first look at how expensive this type of litigation can be. A piece of employment litigation that is in the top 25 percent of costs (but not in the top one percent or anything like that), costs close to $1 million by the end of discovery – and that’s before closing arguments. And the costs are mostly borne by the defendant.

Or consider a typical patent infringement case – say, one that involves possible damages of $1 million to $10 million. This kind of case usually ends up costing more than twice as much as that employment case. By the time discovery is over in the patent case, you’re well past the $1 million mark in costs. Other types of cases – antitrust, environmental, contract cases and the like – are not quite as expensive, but costs add up there too.


But it doesn’t have to work out that way. There are quite a few ways of winning a case without a trial.

First, we all know about dispositive motions – motions to dismiss, summary judgment motions, motions related to venue and jurisdiction, and the like. These can end a case before trial, but after the filing of a brief and usually an oral argument.

Second, a Markman hearing is a special type of proceeding in a patent case in which the court hears argument (and sometimes some expert testimony) and decides what the patented invention actually is by interpreting the patent claims and resolving disputes over claim language.

Third, a pre-indictment meeting is one that takes place when your client is under investigation by the government and you would reasonably expect charges to be presented against it. This usually involves an attempt by counsel to persuade the government to drop a case before it begins.

Finally, we all know about mediation, arbitration and settlement.

All of these are out-of-court occasions in which lawyers have a chance to argue their clients’ cases before trial. They can happen in lieu of a trial or just before a possible trial.

What do all of these have in common? They are all opportunities, before trial, to begin winning your case by using the best practices of case framing and persuasion.  If you can raise your game in these situations, if you can persuade the court or opposing counsel or the opposing party or a mediator or the opposition’s star witness that you’re a winner, how much better off would you be?

In our next post, we will discuss more about these best practices and how they can help you win. To be notified when subsequent articles are published, click here.

Additional articles and resources focused on pre-trial strategy and trial preparation from A2L Consulting:

* Chart data is based on 2013 Court Statistics Project Caseload Highlights, RAND Institute for Civil Justice “Where the Money Goes, Understanding Litigant Expenditures for Producing Electronic Discovery” (2012) and 2013 AIPLA data.

pretrial trial graphics motions briefs hearings

Tags: Economics, Markman Hearings, Arbitration/Mediation, Trial Preparation, Pricing, White Collar, Settlement, Briefs

[New Webinar] Winning Cases BEFORE Trial Using Persuasive Graphics

Posted by Ken Lopez on Tue, Jul 7, 2015 @ 04:41 PM


A2L-pre-trial-graphics-tallby Ken Lopez
A2L Consulting

We at A2L are sponsoring later this month a new and exciting webinar entitled “Winning Your Case BEFORE Trial Using Persuasive Litigation Graphics.” Whether you are in-house counsel, outside counsel, or a member of a litigation support team, this 60-minute webinar will prove invaluable and will reveal secrets of persuasion that will help you win cases before trial.

The key insight here is that graphics aren’t only for use at trial. They can also be used very effectively in motions and briefs presented to judges, even if jurors will never see them. If you are planning to use graphics to make your argument or tell your story at trial, why not use them at an earlier stage to make your argument convincingly in your brief or motion?

In addition, a lawyer who introduces graphics early in a proceeding can lay the groundwork for later use at trial or in another aspect of the case. This can also give the lawyer a sense of how receptive the judge is to the use of trial graphics in the case.

In fact, you’d be amazed at the different ways in which litigation graphics can be used. We have seen them deployed effectively in all of the following:

  •       Motions and briefs before judges
  •       Pretrial depositions
  •       Mock trials
  •       Alternative dispute resolution hearings
  •       Class certification hearings
  •       Lobbying presentations
  •       E-discovery disputes
  •       Settlement talks
  •       Pre-indictment meetings with prosecutors

Even if you can't make it to the live webinar later this month – it will take place July 29 at 1:30pm EST -- you'll receive access to the recorded version just for registering.  The presenter, A2L's Managing Director of Litigation Consulting, Ryan H. Flax, Esq., regularly works with top trial teams to help develop, refine and test storylines and persuasive graphics for briefs, hearings, depositions, ADR, tutorials, and pre-indictment presentations.

The topics of the webinar will include:

  • Why and how to frame your case as a story from the very beginning
  • Putting effective graphics in unexpected places: depositions, ADR and hearings
  • Techniques for persuading skeptical audiences with graphics
  • Using litigation graphics persuasively in briefs and motions

We hope to see you at the webinar later this month. Click here to reserve your free seat or be notified when the recorded version is available.

pretrial trial graphics motions briefs hearings

Tags: Markman Hearings, Trial Graphics, Litigation Graphics, Mock Trial, Arbitration/Mediation, Persuasive Graphics, Settlement, Briefs

Why The Use of Clichés Puts Your Persuasiveness at Risk

Posted by Ken Lopez on Thu, Mar 19, 2015 @ 02:39 PM


using-cliche-lawyer-hurts-persuasiviness-juries-courtroomby Ken Lopez
A2L Consulting

Unfortunately, I have the memory of an elephant when it comes to life's uncomfortable moments. One of those occurred during undergraduate school at the University of Mary Washington almost 30 years ago. Like it was yesterday, I remember reviewing my professor's notes on a graded paper. Burned in my memory is the red-pen-circled-notation, "cliché."

At the time I really didn't understand why using a cliché would be a problem. After all, it's just a linguistic shortcut, and having my professor deduct points for it struck me as splitting hairs. At the end of the day, a cliché is really just a culturally entrenched phrase that shortcuts language and allows us to speak more efficiently, right? Well, not exactly. Clichés are really the place where good metaphors go to die. That is, what was once a useful language shortcut becomes so overused that it is negatively labeled a cliché.

So, what's all the hubbub about when it comes to using clichés in litigation for persuasion? It turns out that by taking the easy way out and using a cliché, you will significantly harm your courtroom persuasion efforts.

Using functional MRIs, neuroscientists have found that once a clever turn of phrase or metaphor becomes overused to the point that it can now be fairly called a cliché, the human brain shows far less interest in processing it. The cliché is often entirely ignored by listeners, and in this case, ignorance is not bliss. Instead of engaging many parts of the brain as happens when one hears original thoughts and language, the processing is minimal. When the brain's processing is minimal, your persuasion efforts are a lost cause.

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The phenomenon is quite similar to the way our brain treats the many different greetings you hear from a barista as "hello" even if they say "how are you?" or "how's it going?" Just as these phrases are simply variations of a greeting that your brain rarely takes time to process, a cliché used in a litigation setting, will be glossed over and will simply fall on deaf ears.

When you are looking for that perfect metaphor, consider using one that has not yet become a cliché, or modify an existing cliché to force your listeners to process it. We have written often about the power of litigation storytelling done well and have even released a book on the topic. Connecting with your listeners effectively so that you can engage them on an emotional level requires the avoidance of clichés.

So, take the road not taken. Take the world by storm. Wipe the slate clean, and raise the bar! There's no time like the present to write and speak originally. Doing so will increase your persuasiveness whether you are drafting a brief or delivering an opening statement.

Someday, you will thank me for this, just as I am thankful for that college professor that set me on a path to success, even though I'm still licking my wounds after all these years. Remember always, that those who do not look back at where they come from will not reach their destination.

*Disclaimer and a contest: There may be more clichés packed into this article than you can shake a stick at, and it is, I hope, obviously intentional. But, how many clichés would you say there are in this article? If you are the first to come up with the right number and leave it in the comments, I'll send you a Starbucks gift card so you can enjoy interacting with that barista even more than you do already. Feel free to make an argument for those close-call clichés. Yes, the disclaimer is part of the article too.

Other articles related to persuasion, metaphors and courtroom communications from A2L Consulting:

Maximize Persuasion During Opening Statements

Tags: Trial Consultants, Jury Consulting, Juries, Psychology, Storytelling, Visual Persuasion, Opening, Briefs, Persuasion

Litigation Graphics and Demonstrative Evidence at the USPTO

Posted by Ryan Flax on Tue, Jan 21, 2014 @ 10:45 AM


litigation graphics demonstrative evidence pto patent officeby Ryan H. Flax, Esq.
(Former) Managing Director, Litigation Consulting
A2L Consulting

How do you win in oral argument before USPTO Administrative Patent Judges in an Inter Partes Review, Post-Grant Review, Business Method Review, or a plain-old appeal from a final rejection hearing?  You do it in the same way you win at trial – by being as persuasive as you can be.  But, unlike in a district court trial, you’re only going to have an hour or less with the PTAB to make your case in oral argument, so it’s as if everything comes down to a terrific closing argument.

You win at trial and at any of these hearings by having any combination of two of: (1) a great lawyer; (2) great facts; and (3) a great presentation.  Assuming my audience here consists only of great patent lawyers and that if you had great facts you’d not be at the oral argument stage before the PTAB, the question is – how do you have a great presentation?  You do it by educating your audience in a way that they prefer to learn and research shows that chances are good that at least two judges on your panel of three will prefer to learn visuallySee, e.g., William C. Bradford, Reaching the Visual Learner: Teaching Property Through Art (for download).

patent litigation demonstrative evidence

Your oral argument at any of the above-identified PTAB hearings is essentially your closing statement for the case.  It’s about the same length as a typical closing argument, it comes at the end of the case, and it will be just you standing in front of the decision-making audience trying one last argument to sway them.  When would you consider making a closing argument at trial (or a Markman hearing oral argument for that matter) in a patent litigation without showing the judge or jury graphics and evidence electronically to visually support your arguments?  Never – so don’t overlook this powerful tool at the U.S. Patent and Trademark Office either.

patent trade mark office graphics alexandria litigation support

If the USPTO Trial Board suggests they don’t want “fancy” graphics, does this mean not to use any? NO, of course not.  Just take a look (below) at how the USPTO itself explained the sequence of procedural events for the new post-grant procedures under the AIA:

pto timeline post grant procedure aia explained infographic

So, what is that?  It’s a graphic, a demonstrative, a timeline.  Why did the USPTO publish this timeline in its Trial Practice Guide (Fed. Reg. Vol. 77, No. 157 (Aug. 14, 2012)?  Because they knew that the subject matter was confusing, even for patent attorneys, and that a graphic (demonstrative) would make it clearer.

The first oral hearing before the new PTAB in a post-grant proceeding was held April 17, 2013 in Case No. CBM2012-00001 (SAP America Inc. and Versata Development Group Inc.) challenging U.S. Patent No. 6,553,350 (a business method review case).  ptab graphics presentations consultantsIn that hearing, each party produced demonstrative exhibits (you can see them at the previous link and at this one; they’re not too impressive or professional looking, and they don’t adhere to the fundamentals of visual information design important to litigation graphics, but at least they’re there and were used) and focused their arguments and demonstratives on technical questions relating to §101 (patent eligibility) issues.  So, from the very beginning, demonstratives and graphics have shown themselves to be an essential component to PTAB oral argument.

Oral arguments are governed by rule 37 C.F.R. § 42.70 – any party can request a hearing on issues raised in papers filed during the case.  Demonstrative exhibits must be served at least 5 days before the argument.  While the Trial Board recommends foregoing “fancy” exhibits, professionally crafted, well designed, and thematically focused exhibits are essential to winning.  You should provide both a bound exhibit book, tabbed so key exhibits are easy to locate, and an electronic visual presentation to support your oral argument.  If any special equipment is needed, e.g., a projector and screen, you should contact the Board paralegal well in advance of your argument (at (571) 272-9797).

Let’s see what experienced practitioner Robert Greene of Stern Kessler Goldstein & Fox PLLC has to say about using demonstratives before the PTAB:

Under the AIA, new arguments cannot be presented at an oral hearing.  See 35 U.S.C. §§ 316(a) and 326(a); 37 C.F.R. § 42.70(a).  Oral argument is limited to issues “raised in a paper” – “[a] party may rely upon evidence that has been previously submitted in the proceeding and may only present arguments relied upon in the papers previously submitted. No new evidence or arguments may be presented at the oral argument.”  Trial Practice Guidelines, Vol. 77, No. 157, 48768 (Aug. 14, 2012).  Further, under the rules, demonstrative exhibits to be used at oral argument must be exchanged at least five days before the hearing and filed with the Board no later than the time of the hearing to ensure they comply with the law and rules. Id. at § 42.70(b).

These rules present an opportunity and somewhat of a necessity to add graphics to your briefing with the intent of laying the foundation for later turning them into demonstrative exhibits for your hearing.  My suggestion is to add smaller (so you don’t interfere with the strict page limits), but intelligible graphics to your brief, inserted into the text at the appropriate points, and add the full-sized (page-sized) graphics as exhibits to your brief.  Thus, you will have already thought out your hearing presentation’s visual component and laid its foundation without worry about the “new argument” problem.

In CBS Interactive Inc. v. Helferich Patent Licensing, LLC, IPR2013-00033, Paper 118, the PTAB clarified what a party to a post-grant hearing may include in its demonstrative slides, stating that “figures, charts and diagrams may serve as visual aids,” but “written text, setting forth various statements, characterizations, and assertions go beyond serving as visual aids, as they constitute additional briefings themselves.”  So, lay that foundation and tune your graphics to limit text (which is what we at A2L suggest in every situation where graphics are used anyway).

With filing fees for Inter Partes Review at $14,000, Ex Parte Reexam at $12,000, Post-Grant Review at $18,000 (or more), it is easy to justify building a professionally supported visual presentation component into your post-grant case budget.  With the high stakes of these types of proceedings (not the least of which is the estoppel that applies to the defeated), patent attorneys need to be as persuasive as possible and visual support for oral argument is a key to that persuasion.

Other articles related to patent litigation and the Patent & Trademark Office:

patent litigation toolkit 3rd edition free ebook

Tags: Markman Hearings, Litigation Graphics, Demonstrative Evidence, Patent Litigation, Judges, Appeal, Briefs

11 Tips for Preparing to Argue at the Federal Circuit

Posted by Ryan Flax on Tue, Apr 16, 2013 @ 03:49 PM

federal circuit appeals patent dc mock support argumentby Ryan H. Flax, Esq.
(Former) Managing Director, Litigation Consulting
A2L Consulting

In patent law, usually the U.S. Court of Appeals for the Federal Circuit (affectionately called the Federal Circuit or just Fed. Cir. for short by us patent practitioners) has the last say in any case. It’s the court of appeal for patent cases in the U.S. and has made most of the law on patent infringement and validity. As a patent attorney, I’ve had my cases heard before the Fed. Cir. and as a litigation consultant, I’ve worked with retired Fed. Cir. judges in helping prepare appeal teams for their oral argument before the court. After just doing so in collaboration with a (very impressive) retired Fed. Cir. judge, I’ve identified 11 things you must consider when getting ready for your own oral argument. Read on below and, once you have, I invite your feedback, either by email or as a comment below.

describe the image1.  Practice, practice, practice.

It may seem obvious, but you need to practice your oral argument - like crazy. It needs to become like reciting the pledge of allegiance. You must be able to recite your 15-minute argument all the way through and do so convincingly. You also need to be able to begin the argument, get interrupted, discuss something tangential to your argument, and then jump right back in where you left off and do it in a way that makes sense and flows well.

You will have a total of 15 minutes to make your case at oral argument, but you’ll never be able to do it from beginning to end in the real hearing because the judges will likely interrupt you just moments after you say “May it please the court,” to ask the questions they’ve been wanting to ask since they read your brief. But, that doesn’t mean you shouldn’t be prepared to do so. And, being prepared in this way will allow you to stay on your own agenda, rather than bending completely to the direction the Fed. Cir. panel forces you to take with their questions.

I just listened to the oral argument of a client at the Fed. Circuit. We’d prepared for every conceivable question the panel could offer, and our client was ready. However, the panel was surprisingly laid back compared to most. They did ask a few questions, but, for the most part, had little to say. This was an opportunity for counsel to really argue and present all the reasons why his client should win. But, to do that, you need to be ready to do it and have your arguments in the bag.

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2.  Craft a sharp, focused, and memorable introduction.

As I just mentioned, it’s likely that you will have barely gotten through your introduction to the Court when you’ll be interrupted by the panel asking a question. For this reason, it’s of paramount importance that you have a terse, memorable, and eloquent statement for why you should win that you can lead with.

if the glove does not fit oj simpson jury consultantsEveryone reading this article knows the quote to the right and who made it. Johnnie Cochran was certainly not arguing before the Fed. Cir. when he said those famous words, but they were supremely effective in setting O.J. Simpson free. This one line summed up the entirety of the defense’s position on the case – “the evidence just doesn’t fit here, something’s wrong, and you can’t convict O.J.” I’m not suggesting you begin your Fed. Cir. argument with a rhyme or something silly, but whatever you say should stick with the judges after the hearing is over and it should encapsulate your case for them, because it’s not impossible that this could be the only scripted part of what you actually argue at the podium.

3.  Give the panel a good reason to listen to you. 

Most Federal Circuit cases are won and lost on the briefs and, so, the oral argument may be of less importance both generally and to the Court. However, I’m sure you’re not willing to forgo your chance to explain why you should win in the courtroom. If you want your oral argument to have the impact it should, you need to have the judges listen to what you have to say, not just use you as a punching bag for their questions.

To do this you must have an introduction that explains to the panel that what they’re about to hear, they could not get by simply reading the briefs. You need to explain why what you’re about to say is different, more focused, and, perhaps, will clarify things that may have seemed confusing from simply reading the papers. 

You want to get the panel sitting back in their seats, both figuratively and literally, so they are waiting to hear what you’ll say and so they will hear you out. If you don’t do this, you’re on the Court’s agenda, not your own.

federal circuit briefs limits page count word count format4.  Focus on the paper.

All that matters to the court is the record. Appeal courts in general are slaves to the record. If something didn’t happen on paper, it didn’t happen at all as far as the Fed. Cir. is concerned. 

So, how do you include this knowledge in your oral argument strategy? The answer is that you need to have a solid cite to the appeal record for each and every point you want to make and for each and every response to every conceivable question the Court may ask.

You also need to be able to find the things you identify as supportive in the record so you can quote from the record. Have a copy, tabbed and ready with you at the podium. Have your second chair as familiar with your argument and tabbed record as you are and have his own so that he or she can help you should you become “flustered” at the podium.

5.  Use a demonstrative or two.

Using demonstrates during Fed. Cir. oral argument is not common, but that doesn’t mean you shouldn’t consider it. If a graphic might help you make your argument or help you explain something complicated about the patent and/or technology at issue, have such a litigation graphic professionally created in consultation with a litigation consultant. But, you need to carefully consider doing this.

First, if you get to use a demonstrative at oral argument at all, you’ll likely only get to use one. So, you’d better make that one graphic count. It should be useful for several purposes. For example, using an image or illustration of the accused infringing device can be useful both to explain your own invention and the proper claim constructions and also how the accused thing infringed the correctly construed claims.

Second, be careful. A lot can go wrong using a demonstrative in the Fed. Cir. It’s not as dangerous as an animal act on live late night TV, but you can certainly look pretty un-smooth if you’re not well versed in what the demonstrative shows, how you plan on using it, or if you haven’t practiced actually referencing the board while you argue. And, that’s precisely the type of demonstrative I suggest, a very large, clear, and precise poster-board graphic. And, another real danger is that you will “fall in love” with your demonstrative so much that you overuse it as a tool. Be careful not to become a slave to your graphic, don’t turn your back on the panel while using it, and stop using it when its usefulness has ended.

federal circuit argument time limit 15 minutes6.  You have to manage your time, the court won’t do it for you.

Each party gets 15 minutes to argue before the Court – use and manage your time wisely. The Court will do nothing but monopolize your time – it will not manage your time or urge you along your argument agenda. 

If you are the appellant you’re going to argue first, but you also want to argue last so be sure to tell the court you want to reserve between 3 and 5 minutes for a rebuttal after the respondent argues. When you get down to the 10 or 12 minute mark, you need to put the brakes on and remind the panel that you intended to reserve time for rebuttal because if you let the Court go on, it will and it may steal away your rebuttal if you don’t speak up.

When you’re arguing there are lights at the podium. When the lights turn yellow, your time is running out and when they’re red, you’re out of time. When you’re out of time, that’s it unless the Court makes an exception for you. Sometimes this happens if the panel asks an excessive number of questions and recognizes that it’s pushed you over the time limit. Usually if this happens, the panel will grant you the extra time and also add an equal amount to the opposing side’s argument.

Part of managing your time is being prepared to respond in a completely responsive, but pithy way to every question the panel might ask. Doing so allows you to be respectful of the Court, but also get back to your own points. 

Considering your introduction, the time taken up by the judges asking questions, and, if you’re the appellant, your rebuttal time, you’ve really only got about 6-8 minutes of oral argument, so make the best of it. And, you’re likely going to be a bit flustered, so practice and be prepared to handle this time management.

7.  Seek help.

Get feedback from outsiders, like me, on how your planned argument is going to go over at the Fed. Cir. Sure, you’re a very smart person and an experienced and talented attorney, but that doesn’t necessarily or automatically mean you’re going to make a great presentation to the Court. Part of getting to the appeal is likely drinking a lot of your own Kool-Aid. You’ve had to convince yourself that your case is a winner, had to try to convince opposing counsel your case is a winner, and try to convince the district court judge and the jury that your case is a winner.  Then you had to write a super-compelling and persuasive 14,000-word brief. After all this, it’s understandably hard to view your position and arguments objectively.

That’s where I come in. You can have the partner down the hall sit with you and listen to your ideas about oral argument and even watch you practice, but it’s unlikely you’re going to get the type of objective feedback you need under such circumstances. I recommend conducting a mock oral argument before a mock panel. You need to prepare carefully and thoroughly for such a mock exercise and you need to be grilled with the toughest questions anyone associated with the case, including me, can think of. If you do not practice in this way, unless you do Fed. Cir. oral arguments frequently, you’re not going to be ready when the day comes (at least not in my book of “ready”).

reasonable man standard8.  Prepare to be the most reasonable person in the room. 

You need to be well-reasoned in all aspects of your oral argument. Any point you’re affirmatively making must be backed up, and backed up well, by some point in the record and you need to be able to direct the court right to that record-cite. When responding to the panel’s questions, you need to have anticipated the issue and have a terse, one sentence, reasonable answer to that question that fits with your appeal positions (and you need a record cite to back it up, too). 

If you have an argument that’s a loser, concede it unless it’s dispositive and focus on what you need to to win the war. Maybe you’ve brought some superfluous causes of action that can be dropped while maintaining your case-at-large. Maybe some of your patent’s claims can be allowed to be either abandoned (in terms of infringement) or acknowledged to be (possibly) invalid if it saves the patent and case, generally. 

Basically, don’t fight needless and likely-losing battles just to sacrifice the war. Look like a reasonable person. It’s easier to take your case and points seriously if you are.

9.  Be ready for anything and everything.

Brainstorm and identify every single possible question that may be asked and have a one sentence, perfect answer for each. Over-do this preparation.

You really do need to spend a lot of time imagining what questions may be asked by the panel because, for all the reasons discussed above, you need to be ready for what the judges will throw at you. You need to have an understandable, reasonable, and completely responsive answer for anything and everything a judge might question – and that answer must fit within the confines of a single sentence or two, at most.

All the judges have to go on is the briefing in the case, the record, and whatever their clerks have to report before the hearing. Re-read all this stuff again. Have an outsider read it and give you feedback. Ask yourself: where are the holes in my argument? What points seem strongest for the opposition based on their brief? What might be confusing based on the briefs alone? 

Ask: What can the judges do to simply dispose of this case without much fuss. This last one identifies what the judges’ primary goal will be during the hearing.  If they can identify a simple reason to rule one way or another and develop a reasonable rationale for that reason, that’s the path of least resistance and the one most likely to be taken.  Be ready.

10.  On rebuttal, don’t rehash.

Rebuttal is available to rebut, not to review and restate arguments already made. As confirmed by my retired-judge-collaborator, the Fed. Cir. judges will just tune you out (at best) if you rehash and could affirmatively end your argument for you (at worst).

Listen carefully to what your opposition argues and to the questions asked by the panel during your opposition’s argument. If opposing counsel makes a good point – counter it on rebuttal. If the judges seem to identify a chink in your opposition’s armor – drive your sword into it and make it bigger (tell the panel how astute they were to see it and how important it is to why you should win). 

Take your time during the opposition’s oral argument to read any notes your second chair may provide you – they were likely dying for you to say something specific during your argument that you just didn’t think of in the stress of the situation – you can make that point on rebuttal.  Carefully consider how your argument went and the questions asked by the judges. What did you do well and where could you have done better? What could you fix by rephrasing or by identifying an appropriate cite to the record? Do it when you get the chance.

Of course, all this rebuttal strategy only works if you’re the appellant because the respondent (appellee) does not get a rebuttal.

appellate argument briefs consultants11.  Write a brief that the Court can follow, easily.

Lastly here, but the first thing you should do in a real appeal, make sure your brief is a winner, not just on the facts and law, but in how it’s formatted and organized. I leave it to you to know what issues must be addressed and what precedent supports your positions, but I believe you need to make your brief a “recipe” for victory.

As discussed above, most cases are won on the briefs. You don’t want to have to rely on giving a perfect oral argument, because it’s likely too late by then. Set your brief up in a way that the Court can instantly recognize your primary points. I suggest setting it up in a “check-list” style.

What this means is that a reader (the Court) should be able to fully understand the entirety of your argument and why you should “win” by simply reading the headings of your brief. The headings should be terse, but crystal clear in their point. The rest of the brief (the substance under the headings) should be there simply for the purpose of supporting the big points you’ve made in the headings. This way, when the judges initially read your brief, it’s simple to follow along and there’s a clear organization to your arguments. Then, when the judges want to review your brief right before your oral argument (which they likely will), they can get through it quickly and understand it – checking off your arguments and rationale.

Click here to Download a Free Litigation E-Book

When I say make your brief a “recipe” for victory, I mean that it should be as easy to follow and as understandable as a cookbook. You should give the Court exactly what it needs (the steps and ingredients under the appropriate burden) to rule in your favor, but not so much embellishment that it detracts from the clarity of your positions.

I hope you’ve found the 11 suggestions above informative and thought provoking. I believe if you follow my advice, you will be ahead of the game for your next oral argument before the Fed. Cir. (or, really, any appeal court).

Some other A2L Consulting materials related to arguing cases in the Federal Circuit, in patent litigation or at trial generally are linked below:

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Tags: Courtroom Presentations, Litigation Consulting, Trial Consulting, Demonstrative Evidence, Jury Consultants, Patent Litigation, Judges, Washington D.C., Appeal, Federal Circuit, Briefs

4 Tips for Using Trial Graphics in Motions and Briefs

Posted by Theresa Villanueva on Tue, Oct 11, 2011 @ 08:24 AM

Most people, when they think of trial graphics, focus on exhibits to be used at trial. But graphics can also be used in motions and briefs presented to judges, even if jurors will never see them. After all, if you are using graphics to make your argument or tell your story at trial, why not use them at an earlier stage to make your argument convincingly in your brief?

In addition, a lawyer who introduces graphics early in a proceeding can lay the groundwork for later use at trial or in another aspect of the case. This can also give the lawyer a sense of how receptive the judge is to the use of trial graphics in the case.

Here are some tips for using graphics in your brief:

  1. First, keep it simple. The judge is, after all, reading a document, and the images need to be easily incorporated into the document. Motion pictures and similar animations obviously won’t work well -- unless of course you are submitting an e-brief.
  2. Second, consider the amount of space you have to work with. The image needs to fit into the space appropriately.
  3. Third, using color is OK; just because a trial graphic is embedded in a court document doesn’t mean it has to be in black and white.
  4. Fourth, using trial graphics to simplify a complex aspect of the case is one of the best possible uses.
Trial graphics can effectively be used to illuminate motions in a number of areas of law, including bankruptcy, patent litigation, and litigation involving highly technical areas of scientific research.

In the first example below, the issue regarding the patent was the curvature of the rails in the equipment. As a portion of the case itself involved graphics in the form of the geometric curve, the curvature was hard to explain verbally but was much easier to delineate in a sketch.
graphics in motionsSecond, in a bankruptcy matter, a law firm needed to explain the Continuous Linked Settlement (CLS) system that was carried out by CLS Bank to provide settlement services. The CLS settlement process is very difficult to explain, so we developed a series of graphics for use in a brief that explained the settlement and clearing process.
graphics in briefs
Finally, in a pro bono assignment that we undertook involving the interpretation of a prohibition on the use of federal funds for stem-cell research, a key issue emerged regarding the definition of the term “research” in an amendment passed by Congress.

Through a series of graphics that were incorporated in a memorandum in opposition to a motion for summary judgment, we illustrated our client’s position that the term “research” can be conceptualized in many different ways and that the opposing brief, in selecting just one of those interpretations, was interpreting the term arbitrarily.

In Figure 1, for example, we showed that stem-cell research can be defined as separate from the derivation of embryonic stem cells and is not identical with the derivation process. In Figure 2, we showed that the opposing brief was trying to group stem-cell research and the derivation process together, a conclusion that was not justified by the statute. And in Figure 3, we showed that it is even possible to interpret the term “research” to encompass an entire area of inquiry, thus preventing federal funding of a whole type of research in a way that Congress could not have intended.
trial graphics filing

Tags: e-Briefs, Trial Graphics, Trial Consultants, Litigation Graphics, Trial Consulting, Patent Litigation, Science, Securities Litigation, Banking Litigation, Briefs, Pleadings, Bankruptcy

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Ken Lopez founded A2L Consulting in 1995. The firm has since worked with litigators from all major law firms on more than 10,000 cases with over $2 trillion cumulatively at stake.  The A2L team is comprised of psychologists, jury consultants, trial consultants, litigation consultants, attorneys and information designers who provide jury consulting, litigation graphics and trial technology.  Ken Lopez can be reached at lopez@A2LC.com.


Tony Klapper joined A2L Consulting after accumulating 20 years of litigation experience while a partner at both Reed Smith and Kirkland & Ellis. Today, he is the Managing Director of Litigation Consulting and General Counsel for A2L Consulting. Tony has significant litigation experience in products liability, toxic tort, employment, financial services, government contract, insurance, and other commercial disputes.  In those matters, he has almost always been the point person for demonstrative evidence and narrative development on his trial teams. Tony can be reached at klapper@a2lc.com.

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Laurie R. Kuslansky, Ph.D., Managing Director, Trial & Jury Consulting, has conducted over 400 mock trials in more than 1,000 litigation engagements over the past 20 years. Dr. Kuslansky's goal is to provide the highest level of personalized client service possible whether one's need involves a mock trial, witness preparation, jury selection or a mock exercise not involving a jury. Dr. Kuslansky can be reached at kuslansky@A2LC.com.

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