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The Litigation Consulting Report

The 10 Top Free Trial Lawyer Resources of 2016

Posted by Ken Lopez on Wed, Nov 2, 2016 @ 03:57 PM

best litigation ebooks webinars cle for trial lawyers of 2016by Ken Lopez
A2L Consulting

As we approach the end of 2016, I'm reviewing the many free resources that have been viewed and downloaded from A2L Consulting's extensive litigation-focused website this year. From podcasts to blog articles to free downloadable e-books to free webinars, we have given back this year to the trial community more than ever.

Our blog has been accessed 250,000 times, our 20+ free e-books have been downloaded tens of thousands of times and more than 1,000 new subscribers have signed up for a free litigation and persuasion-focused blog subscription in the past year.

To help sort through all that data and information and focus on just the best content and resources, here are the 10 items, all completely complimentary and without additional obligation, that saw the most intense attention this year from the litigation industry's top players.

  1. free litigation ebooks for trial lawyersVisits to A2L's free resources (podcasts, e-books, webinars etc.): This central set of resources allows visitors to our site to direct themselves to the information they most need.


  1. ryan-flax-a2l-litigation-consultants-webinar-recorded.jpgStorytelling for Litigators Webinar: The science of using storytelling for persuasion is in its nascent stages. This webinar explains what is now known and how to best use storytelling techniques to influence other people’s thoughts and conclusions.


  1. a2l-patent-litigation-consulting-4th-toolkit.jpgThe Patent Litigation Handbook 4th Edition: During A2L's more than 20 years in business, intellectual property cases have represented nearly half of our total work. Therefore, it’s no surprise that when we want to update one of our handbooks, we often turn to our patent litigation handbook. It’s a perennial winner.


  1. a2l-consulting-voir-dire-consultants-handbook-cover-drop.jpgThe Voir Dire Handbook: I'm surprised by how popular this book is, but voir dire continues to be one of the most searched for terms on our site. We routinely help support trial teams during jury selection and conduct mock exercises that have a voir dire component.


  1. complex-civil-litigation-ebook-free.jpgComplex Civil Litigation Handbook: This book is a necessity for anyone who enters civil courtrooms, develops theories for civil cases, or works on complex civil litigation.


  1. trial-timeline-ebook.jpgTrial Timelines E-Book: Used in almost every case, timelines are an essential communication tool. If you think that a timeline is simply a date bar with topic flags, this book has a great deal to teach you about this valuable concept.


  1. storytelling-and-persuasion-for-litigators.jpgStorytelling for Litigators E-Book: This book and its prior edition has been downloaded thousands of times.


  1. expert-witnesses-how-to-answer-questions-deposition-cross-1.jpgThe Top 14 Testimony Tips for Litigators and Expert Witnesses: No matter how well prepared a witness is, he or she can face a tricky question or a trap planned by opposing counsel. This article identifies 14 of those common situations and the best strategies to foil these tactics.


  1. best-voir-dire-questions-to-ask-mock-trial-federal-court-1.jpgFive Questions to Ask in Voir Dire . . . Always: This blog article originally published in 2013, has been read nearly 20,000 times this year alone.


  1. litigation-consulting-report-blog.pngOur litigation blog, The Litigation Consulting Report. Now, every year, more than a quarter-million visits are paid to our blog. It's been named a top litigation blog by the American Bar Association, The Persuasive Litigator, Cogent Legal, Justia, LitigationWorld and many other organizations. Why not claim a free subscription here or share one with a friend?

Tags: Trial Graphics, Trial Consultants, Litigation Graphics, Jury Consulting, Litigation Consulting, Trial Consulting, E-Book, Demonstrative Evidence, Webinar, Litigation Support, Patent Litigation, Voir Dire, Storytelling, Timelines, Podcasts, blog

[New and Free E-Book] 50 Helpful Articles for Litigation Leaders

Posted by Ken Lopez on Thu, May 26, 2016 @ 02:02 PM

A2L Litigation Leadership Free E-Book Downloadby Ken Lopez
A2L Consulting

Anyone who puts together a team to represent a client in a high-stakes piece of litigation is engaging in an act of leadership. To be successful, such a litigation team needs to blend the skills of an outside set of trial lawyers from a law firm, large or small; in-house corporate counsel; the leadership of the client company, which will want to keep close tabs on high-stakes litigation; a wide variety of paralegals, assistants and other key nonlawyer personnel; and, in all probability, a trial consulting company such as A2L.

Today we are releasing the fourth edition of a new and free eBook on leadership for lawyers that can be downloaded here. I hope that it will be useful to legal industry leaders, whether running a trial team, a practice group, or an entire law firm.

Law firms and corporations both struggle to provide better leadership within their organizations. Comparatively, however, law firms are at a disadvantage because they don’t have a long and strong tradition of training their leaders. In law firms, leadership development is mostly trial and error. Most business schools don’t teach students how to run a law firm, whereas the science and art of being a corporate CEO have been studied endlessly.

For years, it seemed that law firms were lagging behind in business fundamentals. More often than not, their structure was loosely defined. Management was more of a suggestion than a dictate. And accountability was a new term for many. Conceptions of “power” within a firm, based on rainmaking or litigation successes, seemed to play the dominant role in who takes the lead in management responsibilities.

But now law firms are becoming more management-oriented as the economic landscape has changed.

Our leadership eBook is largely focused on litigation, as this is the focus of our own firm. The eBook includes interesting and timely articles such as “The CEO in Litigation: Problems, Solutions and Witness Preparation”; “When a Good Trial Team Goes Bad: The Psychology of Team Anxiety”; “In-House Counsel’s Hiring Methods for Litigation Counsel Are Surprising”; “How Valuable Is Your Time vs. Litigation Support’s Time?”; and “Nine Things That Outside Litigation Counsel Say About In-House Counsel.”

We, as a litigation consulting firm, struggle with issues quite similar to those of a law firm. Most of our leadership team, me included, are player-coaches. That is, none of us are full-time leaders. Instead, we must, like many in a law firm, balance our leadership responsibilities with the time we spend delivering for our clients. We hope that this eBook permits you to achieve a similar balance.

I hope this book is helpful to you. I would enjoy hearing from you and encourage you to leave a comment below (contact information is not published).

litigation leadership 4th edition

Tags: Litigation Consulting, Litigation Technology, E-Book, Litigation Management, Litigation Support, Psychology, Management, Leadership

The Top 15 Litigation E-Books & Webinars of 2015

Posted by Ken Lopez on Thu, Nov 19, 2015 @ 03:18 PM

top litigation ebooks webinars 2015 a2l consulting litigation consultants jury graphicsby Ken Lopez
A2L Consulting

Every year we publish several free e-books and conduct several free webinars focused on litigation, trial graphics, persuasion, and winning cases, both before and after trial. These are among our more popular products. Thus far in 2015, readers have downloaded a piece of content from our collection of more than 30 e-books and webinars more than 10,000 times.

There is something for everyone in these e-books and webinars, from the latest insights in storytelling to the art of making a great presentation, from how to get a jury to reject junk science to the best way to conduct voir dire. These are not bland marketing materials; they represent the state of the art in our profession, and they are full of useful tips and strategies that lawyers can use.

Our books are typically made up of hand-curated articles culled from over 500 that the team members of A2L Consulting have published over the last five years. 

A2L's webinars are like free mini-CLE courses -- except that they are much more interesting than your typical CLE event.

Our newest type of material is the podcast. These are showing serious promise as more and more readers learn about them and download them. We now have three podcasts available – again, totally free for download. They are: Twelve Things Every Mock Juror Ever Has Said, Five Ways to Maximize Persuasion During Opening Statements, and Storytelling in Litigation.

Here are the top 15 litigation e-books and webinars of 2015, ranked in order of the number of times they have been downloaded. It is possible to share each of these resources with your colleagues on Twitter and LinkedIn by clicking the buttons below.

15. How To Find and Use Trial Technicians and Trial Technology

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14. Storytelling as a Persuasion Tool Webinar

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13. The Patent Litigation Toolkit 3rd Ed

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12. The In-House Counsel Litigation Toolkit

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11. Using and Creating Litigation Graphics to Persuade

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10. Winning Your Case BEFORE Trial Webinar

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9. Combating Junk Science E-Book 2nd Ed

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8. Top 75 Articles of All Time E-Book

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7. Litigation Support Toolkit E-Book

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6. The Complex Civil Litigation Guidebook

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5. How To Use and Design Trial Timelines

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4. Storytelling for Litigators E-Book 3rd Ed

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3. Maximize Persuasion During Opening Statements Webinar

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2. The Opening Statement Toolkit

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1. The Voir Dire Handbook

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Tags: Trial Graphics, Trial Technicians, Litigation Graphics, Jury Consulting, Litigation Consulting, E-Book, Webinar, Trial Technology, Litigation Support, Jury Consultants, Articles, Voir Dire, Storytelling, Opening, CLE

Free Top-75 Articles E-Book! Help Us Celebrate 7,500 Subscribers!

Posted by Ken Lopez on Tue, Sep 8, 2015 @ 08:30 AM

by Ken Lopez
A2L Consulting

Welcome back from summer (to most), and welcome to the busy fall/winter litigation season.

This blog, The Litigation Consulting Report, is now just about 4 ½ years old. In that time, we have written nearly 500 posts on dozens of trial and presentation-related subjects, including everything from TED talks to Reptile trial techniques to voir dire best-practices.

We've earned accolades, won awards, won countless trials, and we have steadily grown our number of subscribers year after year, and I'm especially thrilled to say that we've just signed up our 7,500th blog subscriber! Every subscription is free, and perhaps that is part of the reason it took us less than a year to grow our community from 5,000 subscribers in September 2014 to 7,500 subscribers in September 2015 — a 50% increase.

To celebrate reaching 7,500 blog subscribers, today we’re publishing (as a free download) this collection of our very best articles to date called, A2L Consulting's Top 75 Articles of All Time. By "very best," I mean that our readers have, by choosing which articles they read most, told us which articles they think are the best. On the Web, your clicks are your votes. We’re thrilled to receive this feedback from you.Many of these articles are geared toward lawyers going to trial, while others are more generally focused on how to give a great speech or presentation. For lawyers and others in the legal industry, we generally write about litigation consulting, litigation graphics, trial strategy and trial technology. For those outside the legal arena, we write about visual persuasion, delivering a great speech and how best to prepare for a PowerPoint presentation.

Some of these articles have been read more than 30,000 times, and we credit this readership with having helped The Litigation Consulting Report be named one of the top 100 blogs in the legal industry and one of the top 10 litigation blogs by the American Bar Association. As a result, our A2L's blog reader demographics isarefascinating, and we continue to make improvements to our blog each and every month. 

I hope that you enjoy these articles. There’s really nothing else like them, and we look forward surpassing 10,000 subscribers soon. Click here or on the images below to download your Top 75 A2L Consulting Articles of All Time Free E-Book!

a2l consulting top 75 articles of all time

Tags: Trial Technicians, Litigation Graphics, Trial Presentation, Jury Consulting, Litigation Consulting, E-Book, Trial Technology, Litigation Support, Jury Consultants, Trial Preparation, Voir Dire, Reptile Trial Strategy

[New & Free E-Book] The Litigation Support Trial Toolkit 3rd Edition

Posted by Ken Lopez on Fri, Jul 24, 2015 @ 12:08 PM


litigation-support-trial-toolkit-3rd-cta-tallby Ken Lopez
A2L Consulting

At A2L Consulting, we have just published our latest e-book – the third edition of the Litigation Support Professional's Trial Toolkit. It's 262 pages long, contains 88 articles and is completely complimentary to download.

This new e-book will be indispensable to any litigator or litigation support professional who wants a summary of the latest thinking in the fields of trial technology, trial graphics, and litigation support.

In this book, we try to demystify the craft of the trial technician, with nitty-gritty discussions of how trial consulting firms do what they do, especially on a tight budget. We present ideas for seamless trial presentations that can be built, if not on a shoestring, on a budget far smaller than one might anticipate. Since the art of trial presentation is often best described as a story-telling venture, we give you the latest on the best story-telling techniques, including 16 trial presentation tips from classic Hollywood movies. We also provide 13 reasons why it’s not a good idea to do your trial preparation at the last minute, 12 great ways to combine oral and visual presentations, and five questions you should always ask in voir dire.

The e-book is also a guide to the newest and most interesting software and the best presentation techniques. We show how e-briefs are used in courtrooms every day, how the iPad-friendly courtroom works, the best uses of PowerPoint, and Prezi, which does what PowerPoint does but differently and often more effectively. We even go into the best ways to use basic technology like wall charts and whiteboards, and why old-fashioned techniques such as bullet points don’t work. (We also show you the techniques that do work.)

We tell you about the six trial presentation errors that lawyers can easily avoid, seven ways to draft a better opening statement (and why the opening statement is the most important part of the case), and how to be prepared at all times for possible failure of your systems.

The e-book also explains, based on the latest psychological and sociological studies, why litigation graphics are crucial in the modern courtroom, why many jurors obtain their information from visuals rather than from written documents, and even why varying the font that one uses can help influence jurors. Courtroom persuasion is both an art and a science, and the successful trial technician can benefit from the latest research findings on persuasion.

Along those lines, we try to tear down some myths about courtroom presentation – like the idea that jurors shun presentations that are too slick, that jurors have an instinctive dislike for technology, that jurors usually prefer a “David” to a “Goliath” client in the courtroom, and that Hollywood movies about trials have nothing to teach the real-life litigator.

Finally, our e-book tackles some of the difficult problems that can occur in the preparation process itself. How do you overcome internal disagreements? Who calls the shots – the trial technician, the lawyer, or the ultimate client? How is anxiety subtly conveyed from one trial team member to another, and how does the cycle of anxiety stop?

No litigation support professional or high-stakes litigator can afford to be without this indispensable free book.

litigation support trial toolkit consultants a2l consulting  


Tags: Trial Graphics, Trial Technicians, Litigation Graphics, E-Book, Demonstrative Evidence, Trial Technology, Litigation Support, Trial Preparation

[New and Free E-Book] The Litigator's Guide to Combating Junk Science - 2nd Edition

Posted by Ken Lopez on Mon, Jun 8, 2015 @ 03:16 PM


junk-science-ebook-cta-tallby Ken Lopez
A2L Consulting

We have long participated in a joint publishing effort with Innovative Science Solutions (ISS), a company that provides strategic consulting services designed to ensure that you are prepared and knowledgeable about scientific and technical issues relevant to your case.

A2L has partnered with ISS for the benefit of many law firms and corporations. We have already had the pleasure of working together on everything from tobacco litigation to hydraulic fracturing to alleged health effects of cell phones. Along the way, we have learned, often by overcoming enormous challenges, how to make science your ally -- whether inside or outside the courtroom.

Today, A2L and ISS have just published the new and revised second edition of their e-book, The Litigator’s Guide to Combating Junk Science. The book is built on the following important concepts:

  1. Science plays a critical role in the courtroom. Access to scientific research and an understanding of scientific principles, as well as the ability to effectively convey this information, can enable the litigator to build a powerful case. This communication must effectively communicate complex technical concepts and show how they fit within the relevant law. But first and foremost the litigator must sort sound science from junk science.
  2. Many legal actions rely heavily on scientific information and testimony: personal injury, consumer protection, medical malpractice, securities law and patent law. Junk science can be present in any of them.
  3. Frequently, the case will amount to a battle of the experts, who will engage in a debate about the validity of the scientific evidence presented. Even the experts often disagree when interpreting sound scientific data.
  4. Dubious or biased scientific information is all too present in the courtroom. Judges and juries tend to accept any scientific information placed before them, for better or worse, and can decide a case incorrectly. That is one of the problems with junk science.
  1. However, when a case relies on misinformation, unsubstantiated claims, and misleading data, opposing counsel can successfully counterattack by using and providing access to the right resources.

This comprehensive, 2nd Edition e-book identifies examples of junk science; after all, how can you combat junk science if you cannot identify it?

The e-book also provides a checklist for identifying credible scientific sources online and rejecting those that are not credible. It notes that peer review is one of the foundations of good science, but that this concept is also abused to push junk science. It provides access to resources dedicated to exposing junk science. After all, the fight against junk science in the courtroom has raged for many years. This section identifies some terrific resources for continuing this fight. It gives access to government resources that will allow you to counter misinformation with scientifically sound principles.

Among the topics covered in the book are: “What Is Junk Science?” “Limitations of the Peer-Review Process,” “Teaching Science to Jurors,” “Explaining Complex Science/Statistics Using Trial Graphics,” and “Anti-Junk Science Websites.”

We are confident that by reading this e-book, you will become familiar with the hallmarks of junk science and that you will be able to recognize it and successfully argue in court against the use and admissibility of junk science.

ISS A2L Combating Junk Science E-Book

Tags: Statistics, Trial Consultants, Trial Presentation, Litigation Consulting, E-Book, Demonstrative Evidence, Juries, Jury Consultants, Science, Product Liability

10 AmLaw 100 Firms That Love to Learn

Posted by Ken Lopez on Mon, May 18, 2015 @ 11:08 AM


amlaw-100-best-love-to-learn-cleby Ken Lopez
A2L Consulting

There is a lot to learn from data, and these days data is everywhere. For better or worse, data can be available for everything from the number of steps you walked today to how long you took to read a particular Web page.

I recently took the time to assess how the AmLaw 100 law firms were interacting with our site, particularly with the articles on this blog. Some law firms are very active, and some hardly visit at all — and I think this information tells us a great deal about these law firms.

This data is interesting to me for many reasons. First, I’m interested in making sure that our articles appeal to the AmLaw 100 law firms, as just about every one of them has been a client of A2L Consulting at some point. However, I’m also interested in what the data says about the law firm itself. Is the firm interested in learning?  Is it serious about litigation? Is it set in its ways?

After more than 20 years of supporting top litigators, I find that there are litigators who like feedback from the courtroom experts on our staff, and there are litigators who simply want to do things their way. We work with both types, but our favorite is the former -- those litigators who say, “A2L, you're in court 50-100 times a year, and maybe I make it once a year, but it's not usually even that often any more. What advice do you have based on working with others like me, in similar cases and in this venue?”

In my experience, the litigators who present themselves and their cases this way are the ones who win most often. They have their own way of doing things, to be sure, but they are also open to taking a different approach when a high-quality idea is presented to them. Indeed, they solicit high-quality ideas and create an atmosphere where creativity happens.

Free A2L E-Books

Our blog is written for people like that -- litigators who love to learn and want to improve their courtroom game. As an in-house lawyer said to me recently, “Many lawyers are trying cases the same way they did 30 years ago, but juries are deciding cases differently than they did 30 years ago.” Adapt or lose is the new mantra for high-end litigators.

If I were hiring litigators, this data would give me something to consider. After all, do you want the type of litigator who is flexible and staying up with the latest trends, or one who is set in his or her ways? Do you want one who is reading top litigation blogs with trial tips, or one who is satisfied with the old approach?

Below are two lists that rank the AmLaw 100 firms by the number of times that firm has watched one of our webinars or downloaded one of our litigation e-books. The second list shows how many verified and known visitors from that firm there have been.

Before telling you what the data reveals, I have some caveats. I’m only including data from verified visitors to our site whose identify we are sure of, based on their download history and other activity with our site. So the raw data is really a small sample of those who visit our site each month, since the vast majority of visitors have not left their name with us yet. Thus, the raw data understates the number of page views and visits considerably, probably by a factor of ten times or more. Since you have to provide your email, the number of downloads is quite precise and actually more telling except when someone has used Gmail. What is useful and interesting is how the law firms compare to each other. This data reflects about four years of visits.

These ten AmLaw 100 firms have downloaded more e-books and watched more webinars than the other 90 firms in that comparison group.

  1. Greenberg Traurig
  2. Jones Day
  3. K&L Gates
  4. Kirkland & Ellis
  5. Fish & Richardson
  6. Ogletree Deakins
  7. Kilpatrick Townsend
  8. Jackson Lewis
  9. Fox Rothschild
  10. Lewis Brisbois

These ten AmLaw 100 firms have viewed our site more than any other of their peer firms.

  1. Greenberg Traurig
  2. Fish & Richardson
  3. Haynes and Boone
  4. Kirkland & Ellis
  5. Jones Day
  6. Ogletree Deakins
  7. K&L Gates
  8. Pillsbury
  9. Latham & Watkins
  10. Bryan Cave

Interestingly, there was only one AmLaw 100 firm that showed no verified visitors, no downloads, and no one subscribing to our litigation blog (there are 6,600 subscribers). It's a big DC firm that we have a 100% win rate against in repeated cases over many years. Correlation? I sure think so.

Other articles related to best-practices, the role of in-house counsel guiding outside litigation counsel and continuous learning:

opening statements toolkit ebook download a2l

Tags: Litigation Graphics, Trial Presentation, Litigation Consulting, E-Book, Webinar, Articles, Trial Preparation, In-House Counsel, CLE

NEW & FREE 219-Page Opening Statements Toolkit E-Book

Posted by Ken Lopez on Wed, Apr 29, 2015 @ 08:34 AM


opening-statement-toolkit-ebook-tipsby Ken Lopez
A2L Consulting

I'm absolutely thrilled to announce the release of A2L Consulting's latest free litigation e-book, The Opening Statement Toolkit. You may download this book with no strings attached right now by clicking here.
In this 219-page book, you will find 66 articles curated from A2L's massive collection of posts related to litigation and persuasion. Each article relates to opening statements in some way. From organizing the opening to the use of storytelling techniques to persuade, the book contains an amazing array of tips that will prove valuable to the novice litigator and the veteran alike.

At A2L, we firmly believe that the opening statement is the most important part of a trial. If you win the battle of opening statements, you stand a pretty good chance of winning the case. This is true since many jurors make up their minds during opening statements -- or they at least develop a view of the case through which they will perceive all of the subsequently presented evidence.
At A2L, we frequently have the opportunity to help trial teams develop their opening statements. Perhaps more importantly, we also have a chance to help test what works in opening statements. There are often surprises, and good science is still emerging about what works.
The articles in this book are intended to help you develop the best opening statement that you can. Often, the opening statement is when jurors form strong opinions about the ultimate winners and losers in a case — but it does not have to be that way  There are best practices for affecting judge and juror decision-making, and many of these are described in these articles.
Among the valuable articles in the book are: Five Ways to Maximize Persuasion During Opening Statements; How to Structure Your Next Speech, Opening Statement or Presentation; Five Essential Elements of Storytelling and Persuasion; Six Reasons the Opening Statement is the Most Important Part of a Case; and How to Emotionally Move Your Audience.
It is easy to download the book and have it at your fingertips, and it’s a free download. Your opening statements will never be the same.

opening statements toolkit ebook download a2l


Tags: Trial Graphics, Litigation Graphics, Jury Consulting, Litigation Consulting, E-Book, Trial Preparation, Storytelling, Opening, Persuasion

ICYMI: New Voir Dire E-Book, CEO Interview and 6,000 Subscribers

Posted by Ken Lopez on Fri, Jan 9, 2015 @ 04:07 PM


A2L_Consulting_Top_50_Articles_cta_vertby Ken Lopez
A2L Consulting

It's been quite a week at A2L Consulting, and I want to share three pieces of good news and some valuable resources with you to round out the week.

Unbelievably, we crossed the 6,000 (free) subscribers threshold this week at The Litigation Consulting Report blog. I say "unbelievably" because we only just crossed the 5,000 subscriber mark three months ago. Clearly, publishing valuable information for the litigation marketplace is both something we love doing, and the marketplace loves reading our articles, ebooks and watching our webinarsWe remain grateful that the ABA honored us as one of the top 100 blogs in the legal industry. 

To celebrate this milestone, we are re-releasing our Top-50 Articles of All Time E-Book for free with no form to fill out. Just click here or on the graphic next to this article, and you'll be able to download the book instantly. These are 50 of our best articles out of 400 that we have published so far. It's a great resource for lawyers, litigators, in-house counsel and litigation support professional alike.

I also had a chance this week to be interviewed by famed litigator Mitch Jackson as part of his Human.Social project. The interview largely focuses on why A2L produces this blog and how it simultaneously creates value for our readers and for us as a business. Here is the recorded interview below:

A2L also had its most successful e-book launch this week out of more than 20 e-books so far this week. Most books that we release take several weeks or months to reach more than 1,000 downloads. However, The Voir Dire Handbook will have more than 1,000 downloads after only a few days of being published. That's amazing. You can grab your free copy by clicking here.

I hope this information is helpful to you and your business. I hope your 2015 is off to a great start. We plan to publish close to 150 amazing articles related to litigation and persuasion this year. I hope you'll sign up to be notified, whether instantly, daily, weekly or monthly, of new articles that we publish. Here's a link to a free subscription: http://a2.lc/safe_subscribe

A2L Consulting Voir Dire Consultants Handbook

Tags: Litigation Consulting, E-Book, Articles, Voir Dire, Jury Selection

New and Free E-Book: The Voir Dire Handbook

Posted by Ken Lopez on Wed, Jan 7, 2015 @ 01:15 PM


a2l-consulting-voir-dire-consultants-handbook-small-ctaby Ken Lopez
A2L Consulting

Seven of the top ten web searches that lead to a visit to our website in 2014 were related to voir dire or jury selection. These are topics that we write about frequently and assist clients with often at A2L Consulting.

To respond to the obvious demand for information about voir dire, we are today releasing our latest free e-book, The Voir Dire Handbook. This 111 page book is comprised of 37 articles about jury selection, voir dire and related topics. Like our 20+ other litigation, persuasion, psychology and presentation-focused e-books, The Voir Dire Handbook is a free download with no strings attached.

Although attorney-run voir dire does not occur in every venue, some level of voir dire is almost always possible. Sometimes it's conducted by a judge. Sometimes it's run almost entirely by the lawyers. Because the composition of a jury can dramatically affect the outcome of the case, it is vitally important to get voir dire right and use whatever tools are available for doing so. Even in federal court, you often have more options available than many believe. 

This one-of-a-kind and brand-new book will be helpful to junior and veteran courtroom practitioners alike. Some of the topics covered include:

  • 7 Tips to Take Dire out of Voir Dire
  • 5 Questions to Ask in Voir Dire Always
  • 5 Voir Dire Questions to Avoid
  • Jury Selection: Should You Follow Your Instincts About a Juror
  • 10 Signs of a Good Jury Questionnaire
  • Why Do I Need A Mock Trial If There Is No Real Voir Dire
  • Jury Selection Experts: True or False?
  • 10 Ways to Spot Your Jury Foreman
  • and 29 other useful articles.

"Voir dire" refers to the process by which prospective jurors are questioned to uncover biases which may automatically require their rejection from jury service in a given trial (through strikes for "cause") or allow attorneys to deselect them from a jury (through "peremptory" challenges). The goal of voir dire is to eliminate jurors who pose the most risk to a client, whether in liability or damages. Those who are left constitute the jury.  Given how limited a client's control is over who shows up in the pool and, in some venues, the questions that can be asked, the ability to smart bomb, i.e., hone in on the worst jurors and get rid of them, is vitally important.

Proper voir dire is not something that one plans for the day before or even the morning of trial. In cases where what is at stake warrants it, months can be spent developing the best plan for jury selection through a mock trial process to learn the traits that mark adverse jurors and then ways to strategically incorporate that knowledge into the voir dire process.

The articles contained in this book share lessons my colleagues and I have learned from being engaged in thousands of trial and jury consulting engagements over careers that span many decades. We cannot tell you how many times we have observed attorneys making obvious mistakes in voir dire -- all avoidable, such as revealing their fans rather than their enemies, or talking more than listening, or asking one too many questions of good jurors. Don't be one of them.

You may download The Voir Dire Handbook by clicking here or on the image below. Your feedback and discussion are welcome and encouraged.

A2L Consulting Voir Dire Consultants Handbook

Tags: Jury Questionnaire, Trial Consultants, Litigation Consulting, E-Book, Juries, Jury Consultants, Trial Preparation, Voir Dire, Jury Selection

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Download the (Free) Storytelling for Litigators E-Book

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Considering Using a Trial Technician at Your Next Trial? Download this first.

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Featured Free Download: Using Science to Prevail in Your Next Case or Controversy

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Featured FREE A2L E-Book: Using Litigation Graphics Persuasively

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Free Jury Consulting & Trial Consulting Guidebook for Litigators

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Timelines Appear In Most Trials - Learn how to get the most out of using trial timelines in this ebook

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Featured Complimentary eBook - The 100-page Antitrust Litigation Guide

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Featured Complimentary eBook - Leadership Lessons for Litigators and Litigation Support

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Featured E-Book: The Environmental Litigator's Guide to Trial Presentation & Prep

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Ken Lopez founded A2L Consulting in 1995. The firm has since worked with litigators from all major law firms on more than 10,000 cases with over $2 trillion cumulatively at stake.  The A2L team is comprised of psychologists, jury consultants, trial consultants, litigation consultants, attorneys and information designers who provide jury consulting, litigation graphics and trial technology.  Ken Lopez can be reached at lopez@A2LC.com.


Tony Klapper joined A2L Consulting after accumulating 20 years of litigation experience while a partner at both Reed Smith and Kirkland & Ellis. Today, he is the Managing Director of Litigation Consulting and General Counsel for A2L Consulting. Tony has significant litigation experience in products liability, toxic tort, employment, financial services, government contract, insurance, and other commercial disputes.  In those matters, he has almost always been the point person for demonstrative evidence and narrative development on his trial teams. Tony can be reached at klapper@a2lc.com.

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Laurie R. Kuslansky, Ph.D., Managing Director, Trial & Jury Consulting, has conducted over 400 mock trials in more than 1,000 litigation engagements over the past 20 years. Dr. Kuslansky's goal is to provide the highest level of personalized client service possible whether one's need involves a mock trial, witness preparation, jury selection or a mock exercise not involving a jury. Dr. Kuslansky can be reached at kuslansky@A2LC.com.

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