by Laurie R. Kuslanksy, Ph.D.
Managing Director, Jury & Trial Consulting
The litigation arena competes with the political arena in presidential election years. Everyone including large pollsters, such as Pew Research and Quinnipiac, major networks, each political party, each candidate, and myriads of social scientists and politically-interested entities are conducting research using the same resources - i.e., your potential mock jurors and facilities.
Many services for conducting mock trials and other forms of jury research, including focus groups, online surveys, telephone surveys, ballroom studies (large format live research involving potentially hundreds of live mock jurors) and “mall intercepts” (in-person interviews) are called upon by political campaigns, pollsters and other interested parties.
Both camps need:
- Recruiting of research subjects
- Eligible adults to serve as subjects
- Focus facilities for space to conduct live research
- Online and phone survey implementers
What is the impact on people interested in conducting jury research in a Presidential election year?
Due to a finite supply and increased demand:
- If you want a specific date to do jury research, don’t depend on short lead time or rushes to get it. Availability is more limited than normal as there are many others in line for the same services and space. Instead, plan and prepare better instead of waiting till the last minute;
- Recruiters are requesting longer lead time in which to solicit mock jurors, so allow extra time to do this, including preparing in advance a list of involved people and entities with whom any affiliation or knowledge should preclude a potential mock juror from participating (“Terminants”). This can be done leisurely while other details are being hammered out, contracts await being signed, and payment is being arranged;
- Comparison shopping is more difficult and less effective in price negotiating. If you plan and commit to doing jury research earlier, you can avoid this loss of leverage. The closer to the date that you seek options, the less you can optimize your choice and the more you are bound by simply what is available, if anything.
- Survey subjects are harder to come by, especially in areas laden with caucuses or anywhere highly politically engaged.
In short, avoid coming up short by understanding that you need to plan earlier and work more efficiently in the event you may or will conduct jury research. Doing so will put you at the head of the line and save money on the bottom line.
I vote for clients enjoying strategic planning, cost effectiveness and freedom of choice. You?
Other articles related to jury research, mock trials, and jury consulting from A2L Consulting include:
- Free Download: Storytelling for Litigators E-Book 3rd Ed.
- 25 Things In-House Counsel Should Insist Outside Litigation Counsel Do
- Podcast: 5 Ways to Maximize Persuasion During Opening Statements
- Podcast: 12 Things Every Mock Juror Ever Has Said
- Webinar: 12 Things Every Mock Juror Ever Has Said
- 5 Ways That a Mock Trial Informs and Shapes Voir Dire Questions
- 7 Ways to Draft a Better Opening Statement
- Why a litigator is your best litigation graphics consultant
- 6 Reasons The Opening Statement is The Most Important Part of a Case
- How to Structure Your Next Speech, Opening Statement or Presentation
- 10 Things Every Mock Jury Ever Has Said
- 11 Problems with Mock Trials and How to Avoid Them
- Contact A2L with a question about a mock trial
- 12 Tips for Getting the Most Out of Your Mock Trial
- Here are 6 good reasons to conduct a mock trial
- A2L Voted Best Jury Consultants by Readers of LegalTimes
- 5 Things Every Jury Needs From You
- Is Hiring a Jury Consultant Really Worth It?
- 12 Insider Tips for Choosing a Jury Consultant