by Ken Lopez
Founder & CEO
A2L Consulting
Looking back at 2012, our trial consultants have published more than 100 articles on a wide variety of litigation-related topics including trial exhibits, mock trials, money-saving trial preparation techniques and much more..
Here are the 12 most popular posts of the year – the ones that you chose to read or download the most. They are presented in descending order of readership.
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1. Demonstrative Evidence & Storytelling: Lessons from Apple v. Samsung: In this high-stakes intellectual property case, techniques used by trial consultants made the difference, or a good deal of it.
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2. Lists of Analogies, Metaphors, and Idioms for Lawyers These time-honored techniques of argument are extremely effective in presenting arguments to judges and juries. They can help explain highly arcane science and engineering concepts to a jury. Here are some of the best.
3. 12 Reasons Bullet Points Are Bad in Trial Graphics or Anywhere You would be surprised that top trial consultants and other experts on trial presentation agree that bullet points are among the most ineffective ways to present information to juries.
4. Patent Litigation Graphics Storytelling Proven Effective The Apple v. Samsung Jury Speaks: Post-trial interviews in the case completely validate the point that great IP graphics made the difference in the case.
5. 16 Trial Presentation Tips You Can Learn From Hollywood How to project credibility and sincerity the way great actors do. In trial presentation, can life imitate art? Here are some of the best examples of how Hollywood presents the world of litigation.
6. Trial Graphics and Trial Technology: Budget-Friendly Tips: In today’s world, budgets can be more of a concern than they once were. That shouldn’t prevent a trial consultant from creating great trial graphics.
7. 10 Videos to Help Litigators Become Better at Storytelling: There are many great approaches, and not all of them come from the world of the courtroom. Storytelling experts of all sorts can help.
8. 7 Videos About Body Language Our Litigation Consultants Recommend Body language is definitely not an exact science, but trial consultants can still learn a great deal from experts in the field. What the best and the brightest have to say about this.
9. Font Matters: A Trial Graphics Consultant’s Trick to Overcome Bias: Can the use of a hard-to-read type face overcome jurors’ initial biases and make them easier to persuade? A recent and surprising psychological study says the answer may be yes.
10. Five Demonstrative Evidence Tricks and Cheats to Watch Out For Statistics do lie, when they are in the hands of deceptive operators. Look for all sorts of tricks that are used to deceive judges and juries. The old “percentage of what?” trick is a good one. And take a look at the “slippery scale.”
11. Presentation Graphics: Why the President Is Better Than You For at least the past two years, President Obama's team has created PowerPoint-style presentation graphics designed to support his speeches and policies. The work they are doing is excellent and is relevant to trial attorneys and lobbyists alike.
12. Twenty-Four Mistakes That Make for a DeMONSTERative Evidence Nightmare Being boring, using the wrong colors, relying on bullet points, failing to rely sufficiently on experts, failing to mix your media – literally dozens of mistakes that trial consultants can make. Here’s how to avoid them.
Other resources from our trial consultants on the A2L Consulting site:
- Honorable mention: Our article on the Top 10 TED Talks for lawyers will likely end up in the top 10 articles of 2012 by the end of the year since nearly 1,000 people have read it on our site in a week.
- What is a trial consultant?
- Download: The BIG Litigation Interactive E-Book
- Download: Find a practice-area specific e-book
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